Taiwan embraces cute mascots for virus prevention campaign

TAIPEI, Taiwan — While China deploys stern communist slogans in its battle against a deadly new coronavirus, democratic Taiwan has embraced cuddly mascots and humour to ease public anxiety and educate on best practices.
Images of cute animals have featured in daily social media updates from government agencies to tackle disinformation and prevent the spread of infections.
The health ministry has deployed a cartoon "
Recent contributions have included advice on hygiene and quarantine regulations
"Leave face masks for the people who need them, frequently wash your hands with soap, reduce touching your eyes, nose and mouth with your hands," read one update.
In a Valentine's Day message,
The post ended with a question: "What if I am single?" to which the pup quipped: "Stay home then!"
The foreign ministry has rolled out a pigeon in a facemask to announce entry restrictions on foreigners with recent travel history to China, adopting the slogan "Virus OUT, Safety IN".
'So quacking exaggerated'
The economic affairs ministry plumped for a goose when it announced that rumours of disposable paper meal boxes running out were "so quacking exaggerated".
The message deployed a homophone where the word for the noise a goose makes sounds similar to the first character for the word "exaggerated" in Mandarin.
The approach contrasts with the Chinese mainland where authorities have tapped their well-oiled propaganda powers to wage a "people's war" against a virus that has killed nearly 1,800 people.
State media has heralded the importance of patriotism to tackle the outbreak in a campaign reminiscent of Mao Zedong's cries to mobilise the masses.
"To visit each other is to kill each other," read one slogan in a quarantined district in Hubei province, the epicentre of the outbreak. "To get together is to commit suicide."
Despite its cultural links and
The island
There was brief panic buying of face masks before authorities limited each person to just two face masks every seven days using health insurance cards.
The island has also restricted the number of face masks a person can take abroad to 250. Last week, the coast guard stopped a fishing boat for attempting to smuggle out 71,000 masks.
The ruling Democratic Progressive Party, which
President Tsai Ing-wen won a landslide second term in January after an election where she regularly featured as an anime-style cartoon character in campaign literature.
In a similar vein, Premier Su Tseng-chang took to his social media accounts in cartoon form this week to warn against panic-buying toilet paper.
"We only have one butt, don't
Once again, a clever homophone
Follow this page for updates on a mysterious pneumonia outbreak that has struck dozens of people in China.
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