SCENE & HERD:What’s in a pen?
New new: Sheaffer adds two new lines — the Ion and the Pop — to their Heritage collection.
MANILA, Philippines — Any good idea can be made even better with the right tools and the right advice. This is what we learned from the first-ever National Book Store Creative Conversations by Sheaffer last Nov. 4. Sheaffer brand ambassadors Alyssa Gibbs, David Guison, Vina Guerrero, Lisa Kahayon and Kerwin King talked to bestselling authors Francis Kong and RJ Ledesma about the art of communication. For veteran Francis Kong, it’s all about conveying a specific idea and not just simply putting words together. But in an environment where young creatives churn out content on social media as fast as they can browse through their feed, it’s kinda hard to filter through all the noise.
So how does today’s top bloggers set themselves apart and actually get through to the person on the other side of the screen? All the Sheaffer ambassadors agree that it’s all about owning your unique point of view as a creative and keeping your art as engaging as possible. That requires not just confidence in your not-so-crazy ideas, but also listening to what your audience (through the magic of statistics) is trying to ask from you. Gone are the days when creating content is a one-way street, tbh.
Sheaffer brand ambassadors Vina Guerrero, Kerwin King, Lisa Kahayon, Alyssa Gibbs, and David Guison with bestselling author Francis Kong.
I know what you’re thinking: what’s a pen got to do with it? Well, Sheaffer is not just any writing tool. Its 104-year-legacy makes it a symbol for constant innovation. They even recently added two new lines — the Ion and the Pop — to their Heritage collection. The former is a pocket-sized retractable, perfect for when inspiration randomly strikes. The latter, on the other hand, is the brand’s latest attempt at perfecting the design for an even more comfortable grip. While a true creative isn’t limited by his or her tools, it helps to invest in ones that keeps the creative spirit burning.
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Sheaffer pens are available in National Book Store branches, Noteworthy stores, and www.nationalbookstore.com
