I took my younger cousin out over the weekend for a movie date. We both liked the band Ben&Ben - a 9-piece indie-folk band that has songs with lyrics that speak from the heart. One movie from the Pista ng mga Pilipino lifted most of the band's songs and placed them into the film. We liked that one, and opted to give it a watch.
The cinema gave us sure seats, but when we entered there were only a few people inside. It made me cringe - how could films like these that were carefully thought of and made not getting support from the public? There is such a low appreciation of the generation today on quality films.
We are still stuck on the mindset that whatever sells is better. When it is sold with a good package such as matinee idols as leading stars, trailers and guesting then we are sure to give it a watch. I guess that's how the psychology of Filipinos goes when it comes to the film industry.
It is with no wonder that independent filmmakers who have so much potential turn their backs on their country and look for greener pasture abroad. Most of my friends who used to make films here left the country so that they can pursue their craft without anybody judging them for the art they chose. Other countries are making money out of the talent that was supposed to be for here. The next generation of filmmakers is slowly being disheartened at the reality that art in the Philippines does not make you rich, unless there is an element of luck.
I find it sad that we can't give our support to these kinds of films. These are the films supposedly more close to reality, carefully made and written and with quality. It would be a no-brainer if they decide to pull out the films in the cinema when it does not sell.
The filmmakers and everyone behind it will feel disappointed, receiving such poor reception despite the efforts that they have made. The option is to submit these movies to international film fests for recognition. When they receive an award, there is so much buzz, and everyone wants to watch it. I think it is hypocrisy at its finest.
Why are we like that to our fellowmen? We think so low of independent films as if they are not worth our time to watch. The community of film enthusiasts continues to shrink as most of them leave to find things that could pay for their survival. I think such reality does not only apply to film, but to the art scene as well. Everyone wants to have a design and a painting for free, or the lowest value. Why? Because nobody wants to pay for art.
In time, we will understand why we need art in our society. It is a reflection of us as a people, and where we are in a certain period or era. There is a need to boost art appreciation in schools and in the community as well.