CEBU, Philippines — The Province of Bohol will host the Pacific Asia Travel Association (PATA) International Conference on Women in Travel on March 20-22, 2024.
"I am delighted to welcome the PATA International Conference on Women in Travel to the Philippines. This event aligns seamlessly with our commitment to promoting diversity and empowering women in the travel and tourism sector,” Tourism Secretary Christina Frasco said after learning of the country’s hosting of the event.
The DOT, Frasco said, believes in the transformative power of tourism, not just for the destination but for the empowerment of women.
“Through this conference, we aim to showcase the country’s dedication to women's progress, from supporting local entrepreneurship to advocating for gender equality in education. Together, let us shape a future where women play an integral role in the sustainable development of travel and tourism,” Frasco added.
The tourism secretary also showcased Bohol’s breathtaking landscapes and vibrant communities that serve as an ideal backdrop for fostering meaningful dialogues on women's contributions to the industry.
Nestled in the heart of Central Visayas region, Bohol is a captivating destination renowned for its stunning landscapes, such as the iconic Chocolate Hills and the mesmerizing Loboc River.
As visitors explore this enchanting island province, they encounter a myriad of attractions, from the geological wonders of the Chocolate Hills to the captivating wildlife at the Philippine Tarsier Sanctuary in Corella.
Bohol also caters to marine enthusiasts with dolphin encounters near Pamilacan Island and coral garden exploration at Panglao, Balicasag, and Cabilao Islands. Adrenaline seekers can find their thrill at Danao's Adventure Park, while history enthusiasts can delve into Bohol's rich heritage, featuring old houses, centuries-old stone churches, and watchtowers.
Beyond its natural wonders, DOT also highlighted Bohol’s significant strides in promoting women empowerment through various initiatives. PATA CEO Noor Ahmad Hamid, on the other hand, recognizes that addressing gender equality in the travel and tourism sector is absolutely important to the responsible and sustainable development of the travel and tourism industry.
“Despite comprising almost 50% of the tourism workforce in the Asia Pacific region, women have not received the appreciation and support necessary for their own economic and social prosperity,” Hamid stressed.
The three-day conference, featuring industry leaders will tackle the crucial role of women and the current state of gender diversity in the tourism industry.
It is also expected to uncover initiatives and strategies towards progress and equality such as breaking barriers for women's empowerment in the industry, promoting sustainability with women as agents of change, and fostering women's leadership development.
This will also provide an opportunity to critically examine gender disparities in the industry, shedding light on various issues such as the lack of women in managerial positions.
As the PATA International Conference on Women in Travel is hosted by the Department of Tourism, Philippines with the full support of PATA, registration is being waived, except for cost to Bohol and accommodation onsite. (CEBU NEWS)