MANILA, Philippines — The much-anticipated and most-loved Sinulog Festival in Cebu City once again drew millions of guests to enjoy the spectacle of vibrant processions and colorful street parades.
This year, Sunsilk added an extra layer of excitement to the festivities with a Hairkada Adventure that brought joy and glamour to Sinulog attendees.
1. Sunsilk Hairkada Adventure Lounge experience
Sunsilk treated guests to an immersive experience at Ayala Terraces Cebu on January 20 and World Tent City on January 21. The lounge showcases Sunsilk shampoos, including Strong & Manageable, Strong & Long, and Anti-Dandruff Healthy & Strong variants.
Festival-goers had the chance to explore the magic behind Sunsilk's best-ever fragrance and receive complimentary Sunsilk sachets to try it out.
2. Hair-care tips and interactive games
Alongside learning about hair care, attendees dove into the fun by playing interactive games and winning Sunsilk prizes! Visitors spun a roulette to discover the key ingredients of different Sunsilk variants, unveiling the secret behind the success of their Activ-Infusion blend.
3. Spectacular entrance at the Sinulog Grand Parade
The brand added glitz to the Sinulog Grand Parade with a colorful and mesmerizing float. Pictured above is Sunsilk's pink and floral float flaunting ambassador Kathryn Bernardo's silky smooth hair, thanks to the Smooth & Manageable shampoo. The float also featured other shampoo variants Sunsilk Hairkada could use for a humot nga makagigil Sinulog experience.
4. In-store specials
Sunsilk launched tempting in-store specials at Colonnade Supermarket and select Gaisano Grand stores, widening the reach of the celebration.
5. KGGL Nation Fiesta Tour
The brand took the Sinulog celebrations to the people with the KGGL Nation Fiesta Tour at South Road Properties in Cebu. Festival-goers participated in fun games and tried dance challenges for a chance to win exclusive Sunsilk product merchandise!
Next: Dinagyang Festival!
As the Sinulog festivities concluded, Sunsilk expressed joy at sharing the experience with Hairkadas. The KGGL Nation invites everyone to join their caravan tour at the Dinagyang Festival in Iloilo City on January 28.
Don't miss out on the excitement! See you at the next festival!
Editor’s Note: This press release is sponsored by Sunsilk. It is published by the Advertising Content Team that is independent from our Editorial Newsroom.
for Sunsilk