British Technology Company Comes to Cebu

“Design is only truly beautiful when it works properly. People don’t want something that just looks good, it’s got to do a good job and it has to be simple to use.” — James Dyson

For James Dyson, frustration proved the mother of invention. In 1979, when he bought a then top-of-the-range vacuum cleaner, he was frustrated with how it instantly clogged and began to lose suction. The engineer’s instinct kicked in. He ripped open the bag and noticed a layer of dust inside, clogging the pores – a fundamental flaw with vacuum technology that went undetected and unchallenged for almost 100 years. James became determined to develop a better vacuum cleaner that worked better.

In 1993 James launched the first bag-less vacuum cleaner, the result of 5,127 prototypes and 15 years of frustration and perseverance. Within 18 months, it became the bestselling vacuum in the U.K.

From one inventor, the Dyson ranks have grown to 6,000 people. And Dyson is now more than just vacuum cleaners. It has created its own motor, engineered cordless machines and introduced bladeless fans. Dyson machines are available in 75 countries worldwide and remains the market-leader in the UK, and also in the US, Canada, Australia, New Zealand, Western Europe, Japan, Taiwan, Hong Kong and Singapore. Now Dyson has come to Cebu.

“We know there’s a real appetite for exceptional technology across the Philippines,” says James Dyson. “Smaller, high performance machines are the future. And we have seen that people appreciate the problem-solving nature of Dyson technology. We’re taking things one step at a time; we started in Manila and are now launching in Cebu.”