New Director of Sales and Marketing

CEBU, Philippines - Mr. Casey Faylona is the new director of sales and marketing at Mövenpick Hotel Mactan Island Cebu. The five-star Mediterranean-inspired beachfront property is his first job experience with Mövenpick Hotels & Resorts. But Faylona has been around for a while already in the industry; his impressive  hospitality-industry career spans 16 years under different hotel brands in the Philippines and abroad.

His first entry into the industry was his training ground in the sales and revenue area of the hotel business. He played an integral role in handling Manila Peninsula's leisure and corporate markets, forging revenue from both top producing companies and new accounts. From there, he moved up as assistant director of sales at Mandarin Oriental Manila, where he was able to contribute 20 percent growth in the hotel's leisure market, through viable initiatives with travel partners. He also worked for Dusit Thani hotels, as director of sales in the Manila property for two years and then with the same hotel brand in the Maldives.

Faylona's immediate past assignment was with Solaire Resort and Casino. During this time, he took a hand in brand cultivation and put the team's thrust into achieving targets through strategic market positioning and competitive rate structuring.

Commenting on Faylona's appointment, Mövenpick general manager Harold Rainfroy said, "We are happy to have Casey Faylona on board. Based on his extensive knowledge and experience in hospitality, we are confident he will be able to contribute in the hotel's continued success with tactical action plans on destination marketing and new trends and techniques in over-all hotel sales."