The general has arrived

CEBU, Philippines - If you've recently taken a stroll around the second level of the Ayala Center Cebu's new expansion, you must have noticed a number of new brand outlets and shops opening their doors, offering a diverse range of fine quality apparel and other fashion items.

Well, if you haven't, here's to update you on the newest venues to set up shop in the lifestyle and shopping destination, starting with the one that caters to the discerning needs of the contemporary cosmopolitan gentleman - "General."

Opening its Cebu branch last Wednesday, November 12, "General" boasts a fine selection of menswear items - shirts and shoes, socks and shades, quality leather products and everything in between.

As a concept boutique catering to men of distinction, the store carries a selection of brands whose core philosophies are driven by the virtue of only crafting the best - with denim heavyweight G-Star Raw, a fine selection of shoes by Johnston & Murphy, and quality bags by the Herschel brand being among its showcased items.

With all of its featured items made to be fashionably fresh and functional, the constantly-on-the-go cosmopolitan Cebuano gentlemen are sure to find clothes to complement their success as distinguished experts of their fields in "General" - as the concept boutique's items are curated to fit with the fashion-and-apparel fancies of successful men of distinction. (FREEMAN)