She's inspiring, driven, in control of her destiny and on August 1 this year, she's stepping out to show the world what it means to live in a woman's world - her name is Eve. Launching across Hong Kong, Southeast Asia, and Taiwan, Eve is a new, empowering factual entertainment network that brings an unabashed female perspective of the world through amazing
stories from the lives of women today. Targeted at women aged 25-49, Eve
connects women through content that features unique
perspectives and real- life experiences spanningcareers, parenting, relationships, health and
investigation.
Eve replaces Discovery Home & Health, which has been on-air in the region since 2004, but will continue to feature programs from the baby and parenting, family reality, relationships and medical and health genres - which its viewers have grown to love - while introducing new genres like enterprise and misdemeanors.
. Enterprise - Follow wom en who pull their weight (and much more) in build ing and running business es and unlikely career choices. Titles include "Long Island Medium," "Pawn Queens," and "Women of Homicide."
. Relationships - Redefining love and romance in a modern-day context. Titles include "90 Day Fiancé" and "Alaskan Women Looking for Love."
. Baby & Parenting - The tri als and tribulations of pregnancy and parenting, with real life stories and practical tips. Titles in clude "I'm Pregnant And..." and "Family S.O.S. With Jo Frost."
. Family Reality - An insid er's look at the inner work ings of amazing families - heartwarming, challenging and inspiring. Titles in clude "Totally T-Boz" and "Mama's Boys of the Bronx."
. Medical and Health - A look at the extraordinary and sometimes harrowing medical cases around the world through a human- centered lens. Titles in clude "Born Schizo phrenic: Jani and Bodhi's Journey" and "Obsessive Compulsive Cleaners."
. Misdemeanors - Rivet ing, hard-hitting investi gative programming that puts the spotlight on the darker side of life. Titles include "Deadline: Crime with Tamron Hall" and "On the Case with Paula Zahn."
Strong female characters and engaging experts take front stage on Eve. Among them are the likes of Theresa Caputo of "Long Island Medium," who juggles being a mom and wife, with her profession as psychic medium; and respected anchor and investigative journalist Tamron Hall of "Deadline: Crime with Tamron Hall," who goes out onto the streets to reveal what caused people to turn to crime and if justice was ultimately served.
Eve's programming will surprise and provoke, with a relatable tone of voice that will appeal to women across Asia, with universally-relevant themes. The upcoming line-up sheds a different female perspective on real issues with shows like "90-Day Fiancé," which shines the spotlight on international dating and matrimony; "Born Schizophrenic: Jani and Bodhi's Journey" where Susan and Michael Schofield struggle through daily tasks and highlight the tremendous troubles and triumphs of raising two children with mental illness; and a new season of "I'm Pregnant And…" which looks at the remarkable stories of women in difficult situations who are dealing with the challenges of pregnancy.
It doesn't matter if you are a mom, mobster, miner or millionaire, Eve unites and celebrates all things close to a woman's heart. After all, Eve is in every woman.
The new channel is launching on August 25. The website is: evechannelasia.com. (FREEMAN)