Caterpillar Inc.'s apparel, toys and consumer electronics line
CEBU, Philippines - When one talks about Caterpillar, the image of bulldozers, forklifts and cranes quickly comes up.
This may be followed by the brand's line of Caterpillar-licensed work boots and ruggedly tough footwear - products which can't really be described as something new for the brand, considering the fact that they have been around for years.
Shades and shirts that bear the CAT logo may come next to one's imaging of Caterpillar's work boots, saying something about how the brand is more than just about heavy equipment and machinery.
But if you thought that Caterpillar's forays into the retail world only touches up on shades, shirts and shoes, think again. The brand actually offers a wide range of Caterpillar-licensed products covering men's, women's, and children's apparel (toddlers included), a selection of accessories like hats, belt buckles, bags and wrist watches, a range of toys and collectibles for the young and young-at-heart, and more.
The brand even has a line of tough and sturdy cases for iPhones, as well as a Caterpillar-branded drop proof, dust proof and waterproof smartphone line.
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