CEBU, Philippines - “Rock the Fat Away†and explore Your Body, Your Diet, Your Workout and Your Commitment to a healthier, new YOU on Saturday, July 27, 1 p.m. – 6 p.m. at the Activity Center of the Ayala Center Cebu. Recently launched in Manila, the campaign heads to Cebu to encourage Cebuanos to live the healthier lifestyle with demonstrations on how a rockin’ body can be achieved not through crash diets, but through consistent exercise and a healthy diet. Open to all, find out how you can rock your body to a better you by eating right, being fit and rocking your way to a better day by visiting the different booths at the event.
Explore Your Body and get your free BMI status and general health assessment at the Your Body booth. Take the Indoor Duathlon Challenge by Fitness & Athletics and Chris Sports at the Your Workout booth which features a 1k Run on the Intensa Treadmill Entertainment Series / 3K Bike on the Proform Le Tour de France / 500m run from 1 p.m. – 4 p.m. Registration is free but for preferential hop on, pre-register at any Chris Sports or Fitness & Athletics branch in the Active Zone, Ayala, SM City Cebu and SM City Consolacion. The top three finishers in the male and female categories will bring home prizes and bragging rights during the awarding.
Yoga Hub and The Spa, on the other hand, will take care of your beauty and wellness questions and concerns with yogini Jenifer Martinez of Yoga Hub showing healthy food alternatives and basic yoga poses at the Your Diet and Your Beauty & Wellness booths. Participate in each of the rockin’ activities for more chances to win exciting raffle prizes. Club New You members who present Xenical boxes of 21s or its equivalent (7 boxes of 3s) will be eligible for the grand raffle. Commit to a healthier, new you by registering to Club New You onsite for free and get a souvenir photo. From 4 p.m. – 6 p.m., a special program hosted by celebrity and fitness buff Rovilson Fernandez and Mitzi Borromeo will bring more fun surprises, fitness challenges, special guests and even more cool prizes. Free fitness demonstrations by Citigym such as Zumba and more will also be held.
Roche and Xenical have partnered with the Philippine Association for the Study of Overweight and Obesity (PASOO) to bring Filipinos a health awareness campaign, “Rock The Fat Awayâ€. The Campaign addresses the serious problems of overweight and obesity, including safe and unsafe methods of weight loss. When it comes to weight loss and maintenance, there’s no lack of fad diets and other weight loss methods promising fast results. But such fad diets and weight loss products limit your nutritional intake, can be unhealthy, and tend to fail in the long run. In fact no one diet has ever been scientifically proven to be sustainable. The Rock The Fat Away Campaign reminds us that the key to achieving and maintaining a healthy body weight isn’t about short-term dietary changes. It’s about a lifestyle that includes healthy eating, regular physical activity, and balance.
Today’s fast-paced and technology-driven lifestyle often lead to bad habits that include less movement and exercise and more unhealthy diets with excessive amounts of fat, oil, sugar, more fast food, and bigger portions. This takes a huge toll on our health, which may lead to problems associated with overweight and obesity.
In the Philippines, a survey by the National Statistics Coordination Board (NSCB) showed that about a quarter of Filipino adults are overweight, and 6% of those are obese. This is creating a nation of heavyweights with high-risk disease factors that may lead to death. The prevalence of overweight Filipinos is expected to increase significantly by 2015, which means more health problems ahead. Modern lifestyles allow us to live comfortable lives, but if we’re not careful, they may also lead to the rise in diseases like hypertension, cardiovascular disease, diabetes, and cancer.
This situation of increased risk for obesity and overweight problems requires further education and awareness among Filipinos, so that we can make better choices to improve our health and quality of life. You can rock your body to a better you and prevent yourself from being overweight and obese, or lose the fat to turn your life around. Xenical (Orlistat 120 mg)* can help those struggling with obesity. It has been used as an anti-obesity drug for over a decade and remains the doctors’ most trusted brand in weight loss. Xenical has been clinically proven effective to achieve significant and sustained weight loss particularly when accompanied by proper exercise and a reduced-calorie diet with no more than 30% calories from fat. It is usually indicated at a dose of 120 mg three times daily for the treatment of overweight and obese patients with associated risk factors such as high blood pressure, high cholesterol, heart disease or diabetes.
*Orlistat is the only currently available drug that alters fat absorption. It is a potent irreversible inhibitor of gastrointestinal lipases, preventing absorption of up to one third of all dietary fat. This action promotes weight loss, maintains the lost weight, and prevents weight regain in obese patients. Xenical is the clinically proven and purer orlistat effective in fighting obesity among adults.
Some tips from the Campaign, to rock healthier, better lives:
• Eating nutritious food makes you feel empowered. When you focus on how good you feel fueling up with the best foods, you will continue to be motivated to eat those foods, so you can rock a healthy diet, and ultimately a healthier, better you.
• Exercise isn’t just about burning calories. When you exercise, your body releases endorphins which make you feel good and motivate you to eat well, do your job well, and be happy.
• Pamper yourself and feel good, inside and out, to avoid stress. Stress increases cortisol levels in our bodies, which increases appetite and makes us crave high-sugar carbohydrates and store unwanted fat. Remember that the time that you spend caring for yourself on the outside can make you feel great mentally and physically.
Get ready to rock it to the original campaign track “Rock It! (Rock The Fat Away),†produced by Creative Cross Border (CCB), music composed by award-winning composer and musician Diwa de Leon, vocals by soul diva Bituin Escalante with Rapper Dash Calzado, song lyrics by Mitzi Borromeo, rap lyrics and back up rap by Rye Armamento of Music Colony. “The song is about seizing life, making the most out of each day by keeping healthy so you can move about more freely to pursue your passions,†says Harold Bongbong, Associate Brand Manager of Xenical. “Gotta rock it and exercise regularly, eat healthy, to avoid health problems brought on by overweight and obesity. You can definitely rock your way to better days, and Club New You serves as a passport or guide in this journey.†Club New You is a virtual portal aimed at providing guidance for weight loss and achieving a healthy body weight, with helpful tools like a BMI calculator and calorie counter. Rewards are earned by entering promo codes found on purchased Xenical packs, which entitle members to special promos and prizes.
To find out how you can rock the fat away and rock a better life, log on to www.newyou.com.ph and facebook.com/clubnewyou. (FREEMAN)