RGMA dominates Cebu radio

CEBU, Philippines - Radio GMA’s (RGMA) flagship stations in the south, Super Radyo DYSS and Barangay RT both topped the recent Nielsen Radio survey in their respective categories, completing a dominating performance for RGMA in the Queen City.

 RGMA is a subsidiary of GMA Network which manages its radio operations across the country.

 Barangay RT, already the number one FM station in Cebu for the past two years, continued its winning streak, getting a 3.08% rating which translates to more than a quarter of the total FM listeners, based on the official radio survey conducted by Nielsen for the second quarter of the year.

 While Barangay RT topped the survey for the fourth consecutive quarter, its sister station, Super Radyo DYSS 999 is jumpstarting its own drive to AM supremacy, ending its competition’s hold on the top spot by registering a 2.67% rating, representing almost half of all AM Cebu listeners in the same survey.

The back-to-back wins for RGMA signal a major shift in the battle for radio leadership in Cebu City, as it is the first time in two years that one network holds sway in both AM and FM bands.

The second quarter official Nielsen survey also saw RGMA’s Iloilo station, Barangay 93.5 duplicate RT’s feat by topping the surveys for the fourth consecutive quarter. With a 2.89% rating and an almost 40% audience share, Barangay 93.5 completes RGMA’s exceptional showing in the region, moving it closer towards its goal of making Visayas an RGMA country.

In Luzon, RGMA continues to make headway as its FM station in Dagupan, Barangay 93.5 also topped the second quarter Nielsen survey.

 Barangay 93.5 emerged as the number one station in Dagupan with a 1.33% rating, reclaiming its throne in a very competitive Dagupan FM scene. (FREEMAN)