DTI launches “Kayumanggí” cookbook

CEBU, Philippines — On February 20, the Department of Trade and Industry (DTI) unveiled the cookbook Kayumanggí: A Kaleidoscope of Filipino Flavors and Traditions at the Sheraton Manila Hotel.

In a press release published in DTI.GOV.PH, it said that the event celebrated the richness of Filipino cuisine and highlighted its role in preserving the country’s cultural heritage and driving economic growth. This initiative is part of the DTI’s efforts to strengthen the creative industries in the Philippines.

Chef Jam Melchor, the author of Kayumanggí and a strong advocate for Filipino culinary traditions, shared that the book is not just a collection of recipes but a tribute to the country’s diverse food culture.

“This book is more than just a collection of recipes—it is a testament to the depth and diversity of our food culture, ensuring that our culinary legacy is preserved for generations to come,” Chef Melchor said.

Assistant Secretary Nylah Rizza D. Bautista also emphasized the DTI’s commitment to supporting creative industries, especially those that involve Traditional Cultural Expressions, like Filipino food.

“With Kayumanggí, we wanted to create something enduring—something families can pass down, not just as a cookbook, but as a piece of history that connects us to our roots,” she explained.

The event, which marked a milestone in promoting Traditional Cultural Expressions under the Philippine Creative Industries Development Act, was attended by notable guests including U.S. Ambassador to the Philippines MaryKay L. Carlson, Assistant Secretary Lemuel Ortonio from the office of the Vice President, and DTI-Competitiveness and Innovation Group Assistant Secretary Nylah Rizza D. Bautista. Other attendees included Assistant Secretary Leonila T. Baluyut, Officer-In-Charge Executive Director Lilian G. Salonga, Director Marievic M. Bonoan, and Assistant Director Jo-Dann N. Darong.

Kayumanggí is an important step in preserving the country’s gastronomic heritage. Under the Philippine Creative Industries Development Plan, the Traditional Cultural Expressions sector includes food, gastronomy, and culinary practices. According to the Philippine Statistics Authority, this sector provides 2.58 million jobs and accounts for 3.4% of the country’s total industry share, showing how essential food traditions are for local communities and the economy.

Through projects like Kayumanggí, the DTI continues to promote Filipino creativity and ensure that Filipino gastronomy remains a powerful force in preserving cultural identity and achieving global recognition. — JOB (FREEMAN)