‘DigiCities’ launched to empower MSMEs

In a joint move to accelerate the digital transformation of micro, small, and medium enterprises (MSMEs), TikTok Shop and GCash for Business have introduced the “DigiCities Program.”

This nationwide effort aims to equip Filipino entrepreneurs with essential tools and knowledge in digital payments and social commerce, promoting growth and economic inclusion.

Rolled out in 27 strategic locations, including Cebu, Lapu-Lapu, Bacolod, Davao, and Cagayan de Oro, the program seeks to empower small businesses in navigating the complexities of today’s rapidly evolving digital landscape.

The partnership integrates GCash for Business’ secure financial solutions with TikTok Shop’s dynamic social commerce platform. Together, they tackle challenges faced by MSMEs (micro, small, and medium enterprises), such as customer engagement, payment management, and business scalability.

“TikTok Shop has quickly become a powerful platform for local brands and small businesses to connect with consumers in innovative ways,” said Franco Aligaen, Marketing Lead at TikTok Shop Philippines.

“Through the DigiCities Program, we’re helping MSMEs adapt to digital trends by providing tools to thrive in the changing economic landscape. Our collaboration with GCash for Business enables us to build an ecosystem that fosters growth and opens new opportunities for Filipino entrepreneurs,” Aligaen added.

The program offers workshops, live-selling events, and local brand showcases to provide MSMEs with holistic support.

GCash for Business introduces a range of financial solutions, including mobile payments, transaction management, and EasyBiz Bundles featuring SoundPay and Tap to Pay technology, simplifying operations for business owners.

Meanwhile, TikTok Shop allows MSMEs to connect with a vast, dynamic audience, enhancing online sales and market reach.

“Our mission at GCash for Business is to simplify payments for business owners,” said Kate Cruz, Associate Vice President, GCash for Business B2B Growth Marketing.

“With the DigiCities Program, we’re fostering digitally inclusive cities and enabling thousands of MSMEs to scale efficiently. This partnership with TikTok Shop aligns with our vision to create sustainable opportunities for Filipino businesses,” Cruz explained.

By leveraging TikTok Shop’s social commerce expertise and GCash for Business’ seamless payment systems, the DigiCities Program ensures MSMEs are well-equipped to succeed in the digital economy.

This program is set to drive sustainable growth, expand market opportunities, and create a digitally inclusive ecosystem for Filipino entrepreneurs nationwide.

For MSMEs looking to elevate their business in the digital marketplace, the DigiCities Program offers a transformative platform to unlock new opportunities and thrive in today’s economy, added Aligaen.