CEBU, Philippines — Shell Pilipinas Corporation’s (SPC) non-fuel retail posted double-digit growth in 2023 to 13 percent, driven by its strategic partnerships with lifestyle and other brands.
In its year-end report, Shell Pilipinas revealed higher lubricant sales and a surge in food and beverage sales boosted its non-fuel business. Shell Café business, for instance, doubled its coffee sales and registered a 40 percent increase in food sales with the addition of 13 new branches.
Shell Pilipinas continued advancements in electric mobility by launching a new destination charger powered entirely by geothermal energy in collaboration with Seven/ NEO in BGC.
The company’s commercial business sold carbon credits equivalent to approximately 10 trees through its carbon compensation program.
In addition, the Lubricants business solidified its leadership in e-commerce platforms, while Aviation volumes increased by 12 percent compared to the previous year reflecting a recovering airline industry.
The Construction & Road segment completed several infrastructure rehabilitation projects during the year that will ensure the integrity of national roads and the preservation of assets.
Looking ahead, Shell Pilipinas is poised for even greater success alongside the country’s projected growth in 2024.
“At Shell Pilipinas, we’re committed to being a driving force in the Philippines’ energy sector. By prioritizing innovation, efficiency, and solutions that put our customers first, we’re paving the way for a future that’s not only more resilient but also more sustainable, “said Shell Pilipinas president and chief executive officer (CEO) Lorelie Quiambao-Osial.
Shell Pilipinas closed 2023 with a net income of P1.2 billion, demonstrating resilience amidst a challenging year. The marketing business achieved a remarkable turnaround in 2023, with delivery surging by over 60 percent compared to 2022.
The Mobility business mirrored the country’s economic activity, achieving a four percent volume increase while maintaining strong premium product penetration. Shell Pilipinas continues to hold a high position in the premium fuels and lubricants market.
“I’m incredibly proud of the resilience shown by our organization, delivering results amidst market pressures in 2023. Despite external challenges, we were still able to gain higher marketing earnings while introducing new and innovative offers,” noted Quiambao-Osial.
Macroeconomic factors such as elevated interest rates and a decline in global fuel prices impacted the company’s overall profitability in 2023.
However, the company was able to navigate through these obstacles by strategically increasing volumes and maintaining a focus on premium products.
Cash flow from operations stands at P4.3 billion, excluding working capital at P9.6 billion attributed to the Company’s active working capital management throughout the year. Prudent cost management was exercised in the past year and the company delivered PHP0.9 billion savings across the organization.
Shell Pilipinas continues to move the Philippines forward. Targeted marketing promotions and loyalty offers via the Shell GO+ app fueled four percent growth in Mobility volume.
The company was able to secure new loyalty partners to further enhance customer experience. Fleet Solutions, Mobility’s B2B segment, not only expanded its customer base but also partnered with them to further their decarbonization efforts through the Accelerate to Zero program.