Puregold convention pays tribute to MSMEs

MANILA, Philippines — Leading retail chain Puregold Price Club Inc. will gather anew micro, small and medium-scale enterprises (MSMEs) that include sari-sari store owners, bulk buyers, caterers, operators of carinderias, canteens, bakeries and online sellers for a three-day convention at the World Trade Center in Pasay City next week.

The 15th Tindahan ni Aling Puring Sari-Sari Store Convention 2023, to be held on May 18 to 20, will celebrate the Tindahan Ni Aling Puring (TNAP) program’s diverse membership of entrepreneurs through promotions and discounts when purchasing from Puregold as well as perks and privileges that help them grow and expand their businesses. An example of this is the recently introduced cashback rewards program that gives members the chance to earn cashback points with a lesser purchase requirement.

At the upcoming convention, TNAP members can expect to be treated to value-for-money deals and instant freebies. Aside from this, they may also engage with some of the country’s brightest business minds and join the free seminars that will be held at the event.

Invited speakers are Chinkee Tan, author of best-selling books on money and business; Pocholo Gonzales, motivational speaker on leadership and entrepreneurial mindset; and Rose Fres Fausto, writer and lecturer on financial literacy.

Resource persons from TikTok and Globe will also offer useful tips to Aling Puring members who utilize digital tools in pursuing business transformation.

For Puregold president Vincent Co, such benefits work both ways.

“Puregold looks forward to the next 25 years with all the hardworking sari-sari store and business owners who are part of the Aling Puring program,” he said. “We will continue to engage much of our company’s efforts in consistently improving customer experience, whether through our consistent offers of discounts or innovations like the Puregold mobile and Aling Puring app.”

The TNAP convention is open to registered and potential members looking to grow their business.