CEBU, Philippines — Russian EdTech company, Refocus, entered the Philippines to take advantage of the robust demand for sophisticated skills in technology.
“We’ve done a considerable amount of upfront preparatory groundwork and have carefully studied the Philippines market. So we know the challenges employers and job seekers face. Therefore, in our Project Manager, Digital Marketing Manager and QA Engineer programs, students receive only practical knowledge that will be useful to them in their work. We also realized that the target audience of students at the large cities primarily uses English for professional education and career development. That’s why we are now actively developing even more tailored courses, moving away from English and into local languages’’ explained Refocus founder Kumar Vyas.
The digital school aims to educate at least a million Pinoy students in the five years, Vyas added.
Refocus is an EdTech company that provides up-to-date practical skills and employment opportunities.
The company has already launched three courses in the country. These are Project Manager, Digital Marketing Manager and QA Engineer. Refocus set an ambitious goal to educate 1 million students in 5 years.
To achieve its goal, the education company provides practice-focused training. Each course consists of 150 plus hours of lectures, 19 assignments, and requires nine months of training to be certified.
In addition to the core classes, Refocus implemented one-on-one mentorship sessions with students to make them understand all the information and get job-ready skills.
The Asia Pacific (APAC) region is an attractive market for EdTech products, as many developing countries generate a growing demand for talent, which stimulates high support and the need for diversity in the choice of knowledge providers.
Nowadays, the local IT sector provides many job opportunities and at the same time requires highly qualified specialists..
Vyas believes that typical university education isn’t enough to meet the needs of companies that are developing very quickly and need the same advanced team.
His other EdTech project in Asia, Coding Invaders by MentorsPro, an online IT school in India, already has dozens of employed alumni and growing doubly each month.
Vyas plans to simplify the employment process for specialists in the Philippines and assist them on their way to earning competitive salaries.
To provide employment opportunities for Philippines specialists, the company also provides training on job seeking skills. For instance, the separate dedicated department with labor market specialists help students to upgrade their CVs and complete interviews.