CEBU, Philippines — Ford Philippines launched the latest Ford Everest Sport, despite a fragile market condition amidst the Coronavirus pandemic.
In a formal digital launching for Visayas and Mindanao markets, Ford Philippines managing director PK Umashankar said the company has tweaked its marketing approach under the new normal scenario, by increasing its market engagements digitally.
In fact, Ford Philippines partner distributors are encouraged to set up extensive virtual walk-around showrooms to continually serve the market while social distancing is strictly observed.
Umashankar expressed confidence that interest in purchasing functional vehicles such as the newly launched Ford Everest Sport will continue, and may even rise due to necessity.
The American premium car maker is also implementing easy acquisition packages for buyers, in partnership with various banking institutions considering the brunt of the pandemic to people’s wallets.
Ford Philippines is offering “buy now, pay later” option to address the current circumstance.
The Ford Everest Sport is the latest addition to expand its SUV portfolio.
The new Everest Sport features an enhanced design and a host of driver-assist technologies that will help widen the appeal of the Ford Everest among customers who appreciate the vehicle’s versatility, safety, and capability.
“The new Everest Sport supports the Everest’s position as one of the safest and most capable SUVs in the market today. We are confident that the new Ford Everest Sport will set another standard for mid-size SUVs in the market with its design and technology that match various needs and lifestyles,” added Umashankar.
The new Everest Sport is powered by a 2.0L Turbo Diesel Engine which offers 180PS of power and 420Nm of torque and is matched with Ford’s latest 10-speed automatic transmission with SelectShift™ – helping to deliver better acceleration, fuel efficiency, and smoothness across on-road and off-road environments.
The latest Everest variant is a standout on the road with unique black body exterior accents such as a new mesh grille design, an embossed EVEREST hood badge at the front, gloss black painted wheels and exterior mirrors on the side, black tailgate applique in the rear and a ‘SPORT’ decal on the liftgate. LED projector headlamps, daytime running lights and 20-inch alloy wheels also come standard in the new Everest Sport.
Inside its spacious cabin, the new Everest Sport features a unique blue stitching accent around the steering wheel, dashboard, seats, center, console, and door trims delivering a sporty premium feel. Adding value to the Sport is a standard leather seat with 8-way power driver seat function, smart keyless entry with push button start, and a power liftgate with hands-free function.
For entertainment and connectivity, it is equipped with an 8-inch LCD Touchscreen, Sync® 3 with Apple Carplay and Android Auto Connectivity, two USB ports, and 10 speakers.
The new Everest Sport also boasts of segment-leading features for optimal driver comfort, convenience, and safety which include Cruise Control, Electronic Power Assist Steering (EPAS), Rear View Camera, Rear Parking Sensors, and Electronic Stability Control with Anti-lock Braking System (ABS), Electronic Brake Force Distribution (EBD), and Roll Stability Control. Adding to all these are seven airbags including side, curtain, and driver knee airbags.
It comes in four colors: Absolute Black, Aluminum Metallic, Arctic White, and Deep Crystal Blue, a new color variant available to the Ford Everest and is exclusive to the new Everest Sport.
The new Everest Sport is available at a starting retail price of P1,868,000* and will be available in Ford dealerships in Visayas and Mindanao within the month of June 2020.
Enhanced Everest Titanium Line-up Ford also introduced new feature upgrades to its Everest Titanium series to make the driving experience safer and more convenient for its customers. The Everest 2.0L Bi-Turbo Titanium+ 4x4 AT and Everest 2.0L Turbo Titanium 4x2 AT now come with LED projector headlamps, with the addition of high-mount USB feature for the 4x4 variant with no price increase.