DTI Cebu, GeoPik launch first-ever geo-mapping app

CEBU, Philippines — The Department of Trade and Industry-Cebu and tech startup GeoPik have launched the first-ever geo-mapping application or the Business Geographic Information System (BGIS) in the Philippines.

DTI said the BGIS aims to solve the inefficiency of the Philippine Postal System and to help people in the e-commerce, logistics and all location-dependent businesses solve customer location problems.

BGIS is a technology designed to enable people to identify the address of businesses by just using simple digital address called GeoPik.

The technology —which currently provides mobile app, web dashboard and code generation — aims to revolutionize the postal coding in the Philippines and makes location sharing and locating address easy.

"Our advocacy is to provide ease of how businesses and residences are being located by banking on technology, starting with improving our Philippine Postal Code System," GeoPik said.

GeoPik has identified that proper and correct addressing is a problem in the Philippines.

The postal coding in the country still addresses locations up to the city, municipality or barangay level only, having only one postal code for every city, municipality or barangay with thousands of residential houses and business establishments.

"With this the Philippine government and businesses alike are having difficulties in delivering goods and services to their end customers," the tech startup said.

So to address the problem, it has developed a technology that will complement the addresses and places by just using simple digital address.

In a nutshell, GeoPik converts long string of addresses into a more exact, customizable and easy to remember single code called "Geopik".

The startup said that its main concern is cutting down current business processes and making it more efficient by providing technological solutions to the logistics industry, e-commerce and businesses with delivery services. (FREEMAN)