Totally Bumper to Bumper
The stage was set for the longest running automotive lifestyle show in SM Seaside City last January 15 and 16.
TOTAL Bumper to Bumper Sinulog, which capitalized on the influx of people from all over the country and the world was a great success. Coinciding with the city’s grandest celebration of the Sinulog, the two-day event showcased custom cars as well as drive-in movie and car audio sound off competition, all ushered by the Total Bumper to Bumper Hot Babes.
“It was our greatest pleasure to bring Bumper to Bumper to the Queen City of the South. The Cebuanos’ passion for cars is more than just a hobby, it has become a lifestyle. Because of this, we are more inspired to bring them the best of the best in the automotive industry through this event,” says Jonathan Chio, CEO of Ladder Events Production.
Among the main supporters of this event is TOTAL Philippines, which showcased its latest innovative fuel product. TOTAL Excellium is a Euro 4-compliant fuel product that cleans and protects engines from the first gas-up, promises fuel efficiency, engine protection, and less emissions for consumers.
“Committed to always deliver innovation to our customers, TOTAL has spent years of meticulous research and development in our European laboratories to work on a fuel product that features three advantages in one efficient formula,” shares Cecilia Sabido-Ang, TOTAL Philippines’ Head of Retail Marketing and Training.
According to Sabido-Ang, the Bumper to Bumper Sinulog event is the perfect venue for the leading petroleum company in France to reach their market and educate them about the many benefits of TOTAL Excellium.
“At the heart of every TOTAL product is our commitment to constantly improve the customer’s driving experience. From Paris to Manila, it’s the same commitment that has strengthened our drive to offer this advanced fuel technology,” she furthers. “By introducing the TOTAL Excellium at this must-attend event, we are starting the year right and our customers can expect many more exciting product and services offerings from TOTAL Philippines.”
Ryan Yu, one of the more noted representatives of Cebu’s exciting car club scene is another proud partner of the Bumper to Bumper Sinulog event. A car lover and automotive expert himself, Yu is also a TOTAL Excellium consumer who encourages fellow car owners and drivers to try for themselves how they can get more out of every drop by using the fuel product.
“I’m very discerning when it comes to fuel products because I only want the best for my car. With TOTAL Excellium, I found that I can drive longer, go further, and perform better. TOTAL products are made in France so I know I can count on its quality and excellence,” Yu says.
“We’re very happy to see you there as we share our common passion for everything automotive. Many thanks to partners like TOTAL Philippines and the numerous car clubs for their unwavering support,” concludes Chio.
- Latest
