Ayala Center kicks off summer campaign Friday

CEBU, Philippines -  Ayala Center Cebu, Cebu’s premier destination for shopping, dining and entertainment, will launch its Happy Colorful Summer campaign on Friday, March 14, 6 p.m. at the Terraces with acoustic singer and ASAP Sessionista Princess Velasco.

A lineup of exciting events and enriching activities have been prepared for the whole family plus new store openings, international artists, summer concerts, fashion shows, and music and art festivals throughout March, April and May.

Say goodbye to classroom blues with the mallwide Graduation Sale from March 14 to 16 where huge discounts and surprises plus a chance to win a Samsung Galaxy Tab 3, Lenovo Tablet or Acer Iconia in the grand draw.

Giant Spanish clothing and accessories retailer ZARA opens its doors on March 14 at the xpansion win.

Catch singer-actress Nikki Gil on March 15, 7 pm as she regales patrons with her golden voice. With school out, happy kids do what they love during the summer and they are in for one big treat at the Lego Fun Day on Sunday, March 16 at The Terraces at 3pm featuring a Lego Batman free movie screening, inflatables, bubble show and arts and crafts.

Keep the kids active this summer with fun learning workshops in taekwondo, fashion modeling, jazz and contemporary dance, and art classes have been set to bring out the best in your child with classes starting on April 7.

Let Ayala Center Cebu fill your ears and the summer air with great music from some of the best musical acts such as international Christian rock band Jars of Clay, the country’s darling MYMP, the online royal family: Team Kramer, the lovely voices of Princess, Zia, Karylle and Isabelle, The RnB princess: Kyla and Summer Beats, all set to give an unforgettable sensory experience filled with stars, melodies and lasting memories.

Summer also means lots of vibrant colors and Ayala Center Cebu will be bringing out the bright colors of summer with outdoor art installations by Cebu’s leading artists and students from the USC College of Fine Arts and UP.

When the sun sets, clear evening skies become the perfect backdrop for an outdoor movie experience under the stars with feature films from Magnavision Movies and the Garden French Film Festival.

Summer is also about style, fashion, fun and fitness. Looking good this summer is a must, and Ayala Center Cebu has tied up with the Fashion Accessories Manufacturers and Exporters (FAME), Fashion Council of Cebu and its leading retailers to stage various fashion exhibits and shows.

A variety of fitness activities are lined up to keep your body beach-ready and make you sweat your way to a healthier, sexier you. Choose from Zumba, Metafit, Capoiera Ronda, Hula-Hoop, Pilates, and Yoga workout sessions at The Terraces.

A mall-wide Back to School Sale from May 30 to June 1 will round up the summer festivities back to back with Adventure Time international show happening on the sale dates. (FREEMAN)