PICA-Cebu, TESDA drive for beautician skills upgrade

CEBU, Philippines - The Philippine International Cosmetologists Association (PICA-Cebu Chapter) is working closely with the Technical Education and Development Authority (TESDA) in enhancing the skills level of beauticians or beauty parlor service providers in Cebu.

PICA-Cebu president Jun Esma said aside from providing proper training and license to beauticians, TESDA has also agreed to make his two salon outlets as the center for examination, where hands-on assessment will be done.

He said that standards in the hair and beauty services primarily offered by salons and parlors should be raised a notch higher, to make Cebu one of the world-class destinations for health, beauty and wellness.

Also, Esma who has been in the beauty salon business for the past 20 years with two beauty salons in Cebu, plans to establish a “Beauty Academy” in its bid to professionalize the quality of beauticians in Cebu.

Now, that Esma also acquired several professional certificates in hair styling and beauty techniques, mostly from L’oreal beauty experts’ training and professional enhancement programs, he said he is willing to share his knowledge to the next generation service providers in the hair and beauty sector.

Cebu, which is positioning as one of the hottest destinations for health and wellness, which include the beauty sector, should also provide a pool of professional hair and beauty experts who are world-class.

At present, PICA members are constantly updated of the world trends in hair styling, beauty and makeup updates.

We got a lot of talents in the Philippines, in the beauty and hair styling industry, a lot of Filipinos are already gifted with this talent, what they need is professional improvements to make them globally competitive,” said Esma.

A Beauty Academy is seen to reinforce Cebu’s positioning in the beauty and wellness sector, as well as make Cebu the melting pot of world-class beauticians, and hair experts, Esma said.

At present, with the mushrooming of beauty parlors, beauty centers, and other vanity service facilities, competition is getting much tougher in terms of business. — (FREEMAN)