Software provider taps local banking and finance market

CEBU, Philippines - In its continued expansion in the Philippine market, cognitive software provider DANATEQ Philippines (DTQ) is going beyond the telecommunication industry by breaking into the banking and finance market. DTQ signed a Memorandum of Understanding (MOU) with TelUPay Philippines, Inc. (TelUPay), a mobile banking/payment solutions provider, providing the latter with a dynamic real-time cognitive analytics software solution which will help TelUPay in learning more about their clients‘ needs and wants as well as improving their product and service offerings to the local market.

The partnership between DTQ, which just recently set up local operations, and TelUPay marks an important first step for both companies as the former will make its foray into the banking and finance industry-- an industry which DTQ is looking to penetrate because of its rich source of data from client companies.

In a short statement, Chief Executive Officer of DTQ Cody Martinson said, ‘DTQ understands the size and depth of customer databases of banking and finance institutions which is why there is a need to maximize the knowledge the client will get from it. In the case of TelUPay, we will study the existing market of mobile payment users and see how we can either enhance it further and/or expand it to reach a certain critical mass.’

Asked whether DTQ will offer its full suite of software and consulting solutions to TelUPay at the onset, Country Manager for the Philippines Jovie Saddul said, ‘We will initially be offering the analytics and campaign management module to enable TelUPay to serve their customers on a personal level. Other advance solutions will be integrated as the market matures.’

Martinson added, ‘We are grateful for the opportunity to partner DTQ with a very dynamic company such as TelUPay. We are a young company that shares TelUPay’s vision of providing world-class, pioneering, and innovative products to the right target market. We are optimistic that we will be able to make this partnership as beneficial to both companies as it will be to the clients and end-users it serves.’

Present during the signing ceremonies aside from Martinson and Saddul were Percy Hernandez (Director – TelUPay PLC, TelUPay (ME.) FZE., TelUPay Philippines, Inc.), Adrian Ansell (CEO – TelUPay PLC), Adrian Ocampo (Director – TelUPay Philippines, Inc.), Marlon Portugal (Business Development Group – TelUPay Philippines, Inc.), Rosette Carillo (Director – TelUPay Philippines, Inc.). (FREEMAN)