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Armed with more purchasing power, Filipino consumers are now becoming more discerning, posing a greater challenge for companies to attract and retain them, according to the Philippine Marketing Association (PMA).

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YAYU JAVIER

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abtest

Companies pursue new marketing tacks to attract more discerning consumers

July 1, 2013 - 12:00am

Armed with more purchasing power, Filipino consumers are now becoming more discerning, posing a greater challenge for companies to attract and retain them, according to the Philippine Marketing Association (PMA...

Business As Usual