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                    [Title] => NBI magsisiyasat na rin sa pagpatay sa advertising exec
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Nakikipagtulungan na rin ang National Bureau of Investigation  (NBI)  sa pagresolba sa kaso ng pamamaslang sa 25-anyos na senior account manager at marketing officer na si Kristelle “Kae” Davantes, na natagpuang patay sa bahagi ng Silang, Cavite noong Sabado ng umaga.

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                    [Title] => McCann ad for Coca-Cola tops digital media awards
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Coca-Cola and McCann Worldgroup Philippines’ “The OFW (Overseas Filipino Workers) Project” won top honors at the 2012 Asia Pacific Digital Media Awards (DMA), with Coca-Cola taking Digital Brand of the Year title and McCann bagging the coveted Platinum Award.

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                    [Title] => Health, wellness and the Filipino masses: Study reveals new truths for marketers
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Lack of money is not an issue when it comes to being healthy.
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Advertising in its various forms have been responsible for marketing and selling goods and services.    But recent trends have shown that advertising does not provide all the answers to the top line (revenues) requirements of global brands.


"What is now in common use in many developed countries is synergizing their marketing and sales/promotion efforts and making them gel with actual or foreseeable needs of the consumers," said Eric Einhorn, regional director of McCann Worldgroup for Asia and the Pacific. 


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"What is now in common use in many developed countries is synergizing their marketing and sales/promotion efforts and making them gel with actual or foreseeable needs of the consumers," said Eric Einhorn, regional director of McCann Worldgroup for Asia and the Pacific. 


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abtest

NBI magsisiyasat na rin sa pagpatay sa advertising exec

By Ludy Bermudo | September 12, 2013 - 12:00am

Nakikipagtulungan na rin ang National Bureau of Investigation  (NBI)  sa pagresolba sa kaso ng pamamaslang sa 25-anyos na senior account manager at marketing officer na si Kristelle “Kae” Davantes,...

PSN Metro

EDITORIAL - Justice for Kae

September 12, 2013 - 12:00am

Even as the nation is preoccupied with corruption scandals, ruthless criminals aren’t taking a break.

Opinion

No leads on slay of account executive

September 10, 2013 - 12:00am

Police are facing a blank wall on the brutal killing of an advertising executive over the weekend.

Headlines

McCann ad for Coca-Cola tops digital media awards

November 18, 2012 - 12:00am

Coca-Cola and McCann Worldgroup Philippines’ “The OFW (Overseas Filipino Workers) Project” won top honors at the 2012 Asia Pacific Digital Media Awards (DMA), with Coca-Cola taking Digital Brand...

Business

Health, wellness and the Filipino masses: Study reveals new truths for marketers

October 3, 2011 - 12:00am

Lack of money is not an issue when it comes to being healthy.

Business As Usual

More than just advertising

By Rose de la Cruz | October 2, 2006 - 12:00am

Advertising in its various forms have been responsible for marketing and selling goods and services. But recent trends have shown that advertising does not provide all the answers to the top line (revenues)...

Business As Usual