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Extensive research undertaken by Electrolux showed that Asian consumers have specific requirements for food preservation. Consumers felt there was a need for food retain its original value, taste, and flavor. They worried about the contamination of cooked food caused by the improper storage of raw food. They also wanted to safely extend the shelf life of food.


                    [DatePublished] => 2007-05-10 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1422176
                    [AuthorName] => Joy Angelica  Subido
                    [SectionName] => Food and Leisure
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                    [ArticleID] => 329920
                    [Title] => Electrolux to reintroduce Frigidaire
                    [Summary] => Electrolux Philippines Inc. is hoping to increase its sales this year with the re-introduction of the famous Frigidaire brand of refrigerators, and now including a laundry line.


In a press conference yesterday, Electrolux Philippines, Inc. general manager Thomas Hong admitted that the company’s current market share is a mere five percent.


The Electrolux Group, Hong explained, includes the mid-market refrigerator brand White-Westinghouse, Kelvinator and several small household and kitchen appliances.


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THOMAS HONG

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Extensive research undertaken by Electrolux showed that Asian consumers have specific requirements for food preservation. Consumers felt there was a need for food retain its original value, taste, and flavor. They worried about the contamination of cooked food caused by the improper storage of raw food. They also wanted to safely extend the shelf life of food.


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                    [ArticleID] => 329920
                    [Title] => Electrolux to reintroduce Frigidaire
                    [Summary] => Electrolux Philippines Inc. is hoping to increase its sales this year with the re-introduction of the famous Frigidaire brand of refrigerators, and now including a laundry line.


In a press conference yesterday, Electrolux Philippines, Inc. general manager Thomas Hong admitted that the company’s current market share is a mere five percent.


The Electrolux Group, Hong explained, includes the mid-market refrigerator brand White-Westinghouse, Kelvinator and several small household and kitchen appliances.


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When your refrigerator thinks of you

By Joy Angelica Subido | May 10, 2007 - 12:00am

Extensive research undertaken by Electrolux showed that Asian consumers have specific requirements for food preservation. Consumers felt there was a need for food retain its original value, taste, and flavor....

Food and Leisure

Electrolux to reintroduce Frigidaire

April 5, 2006 - 12:00am

Electrolux Philippines Inc. is hoping to increase its sales this year with the re-introduction of the famous Frigidaire brand of refrigerators, and now including a laundry line. In a press conference yesterday,...

Business