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                    [ArticleID] => 1380804
                    [Title] => Local firms told to study other markets, consumers
                    [Summary] => 

A branding expert has warned domestic brands that understanding well other potential markets and the current needs and culture of various consumers in the Asean region is critical in the economic integration.

[DatePublished] => 2014-10-16 00:00:00 [ColumnID] => 0 [Focus] => 0 [AuthorID] => 1213316 [AuthorName] => Carlo S. Lorenciana [SectionName] => Freeman Cebu Business [SectionUrl] => cebu-business [URL] => ) [1] => Array ( [ArticleID] => 1111861 [Title] => Branding strategy cited as key to surviving global competition [Summary] =>

“If you do not change, you will be forced to change. Change or be changed.”

[DatePublished] => 2013-08-20 00:00:00 [ColumnID] => 0 [Focus] => 0 [AuthorID] => 1342554 [AuthorName] => Grace Melanie L. Lacamiento [SectionName] => Freeman Cebu Business [SectionUrl] => cebu-business [URL] => ) ) )
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Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 1380804
                    [Title] => Local firms told to study other markets, consumers
                    [Summary] => 

A branding expert has warned domestic brands that understanding well other potential markets and the current needs and culture of various consumers in the Asean region is critical in the economic integration.

[DatePublished] => 2014-10-16 00:00:00 [ColumnID] => 0 [Focus] => 0 [AuthorID] => 1213316 [AuthorName] => Carlo S. Lorenciana [SectionName] => Freeman Cebu Business [SectionUrl] => cebu-business [URL] => ) [1] => Array ( [ArticleID] => 1111861 [Title] => Branding strategy cited as key to surviving global competition [Summary] =>

“If you do not change, you will be forced to change. Change or be changed.”

[DatePublished] => 2013-08-20 00:00:00 [ColumnID] => 0 [Focus] => 0 [AuthorID] => 1342554 [AuthorName] => Grace Melanie L. Lacamiento [SectionName] => Freeman Cebu Business [SectionUrl] => cebu-business [URL] => ) ) )
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