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“Social media is really important in Southeast Asia,” says Gilby. “On average they spend twice as much time in SEA markets like Philippines or Thailand as those in the US. It speaks a lot to the real sense of community we have in a lot of SEA countries.” Here are some of the Disney Star Wars campaigns springing up on social media:

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STAR WARS DUBSMASH

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Awaken The Force online

December 13, 2015 - 12:00am

“Social media is really important in Southeast Asia,” says Gilby. “On average they spend twice as much time in SEA markets like Philippines or Thailand as those in the US. It speaks a lot to the...

Sunday Lifestyle