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Unwrap the joy of gift giving with SM Beauty’s Holiday Gift Express

12 days ago

Between choosing the perfect gift and wrapping it in the prettiest bows, gift-giving can be a lot. But don’t forget:...

Fashion and Beauty

So much gifting! SM Beauty’s picks for every personality this holiday season

14 days ago

The holiday season is in full swing and with it comes the joy of gift-giving! We all know that finding the perfect presents...

Fashion and Beauty

SM Beauty holds the ultimate beauty experience in ‘So Much Color’ event, lippie sale

August 27, 2024 - 11:00am

The grand event brought together influencers, media, and beauty lovers in a vibrant showcase of 27 cosmetics and hair br...

Fashion and Beauty

SM Beauty’s So Much Pride 2024: Celebrating beauty in diversity

June 28, 2024 - 4:00pm

The SM MOA Main Atrium was packed with color and celebration as SM Beauty hosted its 2024 Pride event, “So Much Pride.”...

Fashion and Beauty

Beautycon 2024: Highlights, spotted celebs, top brands from the beauty event of the year

By May Dedicatoria | April 5, 2024 - 10:00am

For the first time ever, SM Beauty, Watsons and LOOK At Me got together to power Beautycon 2024, a free-entrance beauty and...

Fashion and Beauty

It's all about colors from July 31 to August 4 in SM Beauty’s Color Play Festival

August 4, 2023 - 9:00am

In store for shoppers are games, freebies, entertainment and even a digital beauty pageant.

Fashion and Beauty

Create beauty with pride: SM Beauty celebrates individuality and expression

July 5, 2023 - 10:00am

Last June 10, SM Beauty launched its Create Beauty With Pride campaign at the SM Mega Fashion Hall, giving guests and attendees...

Fashion and Beauty