Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 2374396
                    [Title] => SM Beauty holds the ultimate beauty experience in ‘So Much Color’ event, lippie sale
                    [Summary] => The grand event brought together influencers, media, and beauty lovers in a vibrant showcase of 27 cosmetics and hair brands.
                    [DatePublished] => 2024-08-27 11:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Fashion and Beauty
                    [SectionUrl] => fashion-and-beauty
                    [URL] => https://media.philstar.com/photos/2024/07/31/sm-beauty-lead_2024-07-31_14-23-16133_thumbnail.jpg
                )

            [1] => Array
                (
                    [ArticleID] => 2366258
                    [Title] => SM Beauty’s So Much Pride 2024: Celebrating beauty in diversity
                    [Summary] => The SM MOA Main Atrium was packed with color and celebration as SM Beauty hosted its 2024 Pride event, “So Much Pride.” The atrium transformed into a dazzling showcase of beauty, inclusivity, self-expression and pure celebration, bringing together communities for an unforgettable evening.
                    [DatePublished] => 2024-06-28 16:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Fashion and Beauty
                    [SectionUrl] => fashion-and-beauty
                    [URL] => https://media.philstar.com/photos/2024/06/28/lead_2024-06-28_14-46-02720_thumbnail.jpg
                )

            [2] => Array
                (
                    [ArticleID] => 2343736
                    [Title] => Beautycon 2024: Highlights, spotted celebs, top brands from the beauty event of the year
                    [Summary] => For the first time ever, SM Beauty, Watsons and LOOK At Me got together to power Beautycon 2024, a free-entrance beauty and lifestyle event held from March 20 to 23 at SMX Manila Halls 1 and 2.
                    [DatePublished] => 2024-04-05 10:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1805424
                    [AuthorName] => May Dedicatoria
                    [SectionName] => Fashion and Beauty
                    [SectionUrl] => fashion-and-beauty
                    [URL] => https://media.philstar.com/photos/2024/03/27/lead_2024-03-27_16-17-21383_thumbnail.jpg
                )

            [3] => Array
                (
                    [ArticleID] => 2285959
                    [Title] => It's all about colors from July 31 to August 4 in SM Beauty’s Color Play Festival
                    [Summary] => In store for shoppers are games, freebies, entertainment and even a digital beauty pageant.
                    [DatePublished] => 2023-08-04 09:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Fashion and Beauty
                    [SectionUrl] => fashion-and-beauty
                    [URL] => https://media.philstar.com/photos/2023/08/03/colorplayfestival-lead_2023-08-03_12-54-34852_thumbnail.jpg
                )

            [4] => Array
                (
                    [ArticleID] => 2273830
                    [Title] => Create beauty with pride: SM Beauty celebrates individuality and expression
                    [Summary] => Last June 10, SM Beauty launched its Create Beauty With Pride campaign at the SM Mega Fashion Hall, giving guests and attendees a special opportunity to celebrate their individuality and to express how they feel and want to be seen.
                    [DatePublished] => 2023-07-05 10:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Fashion and Beauty
                    [SectionUrl] => fashion-and-beauty
                    [URL] => https://media.philstar.com/photos/2023/06/14/sm-lead-photo_2023-06-14_14-47-22257_thumbnail.jpg
                )

        )

)

SM Beauty

Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 2374396
                    [Title] => SM Beauty holds the ultimate beauty experience in ‘So Much Color’ event, lippie sale
                    [Summary] => The grand event brought together influencers, media, and beauty lovers in a vibrant showcase of 27 cosmetics and hair brands.
                    [DatePublished] => 2024-08-27 11:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Fashion and Beauty
                    [SectionUrl] => fashion-and-beauty
                    [URL] => https://media.philstar.com/photos/2024/07/31/sm-beauty-lead_2024-07-31_14-23-16133_thumbnail.jpg
                )

            [1] => Array
                (
                    [ArticleID] => 2366258
                    [Title] => SM Beauty’s So Much Pride 2024: Celebrating beauty in diversity
                    [Summary] => The SM MOA Main Atrium was packed with color and celebration as SM Beauty hosted its 2024 Pride event, “So Much Pride.” The atrium transformed into a dazzling showcase of beauty, inclusivity, self-expression and pure celebration, bringing together communities for an unforgettable evening.
                    [DatePublished] => 2024-06-28 16:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Fashion and Beauty
                    [SectionUrl] => fashion-and-beauty
                    [URL] => https://media.philstar.com/photos/2024/06/28/lead_2024-06-28_14-46-02720_thumbnail.jpg
                )

            [2] => Array
                (
                    [ArticleID] => 2343736
                    [Title] => Beautycon 2024: Highlights, spotted celebs, top brands from the beauty event of the year
                    [Summary] => For the first time ever, SM Beauty, Watsons and LOOK At Me got together to power Beautycon 2024, a free-entrance beauty and lifestyle event held from March 20 to 23 at SMX Manila Halls 1 and 2.
                    [DatePublished] => 2024-04-05 10:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1805424
                    [AuthorName] => May Dedicatoria
                    [SectionName] => Fashion and Beauty
                    [SectionUrl] => fashion-and-beauty
                    [URL] => https://media.philstar.com/photos/2024/03/27/lead_2024-03-27_16-17-21383_thumbnail.jpg
                )

            [3] => Array
                (
                    [ArticleID] => 2285959
                    [Title] => It's all about colors from July 31 to August 4 in SM Beauty’s Color Play Festival
                    [Summary] => In store for shoppers are games, freebies, entertainment and even a digital beauty pageant.
                    [DatePublished] => 2023-08-04 09:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Fashion and Beauty
                    [SectionUrl] => fashion-and-beauty
                    [URL] => https://media.philstar.com/photos/2023/08/03/colorplayfestival-lead_2023-08-03_12-54-34852_thumbnail.jpg
                )

            [4] => Array
                (
                    [ArticleID] => 2273830
                    [Title] => Create beauty with pride: SM Beauty celebrates individuality and expression
                    [Summary] => Last June 10, SM Beauty launched its Create Beauty With Pride campaign at the SM Mega Fashion Hall, giving guests and attendees a special opportunity to celebrate their individuality and to express how they feel and want to be seen.
                    [DatePublished] => 2023-07-05 10:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Fashion and Beauty
                    [SectionUrl] => fashion-and-beauty
                    [URL] => https://media.philstar.com/photos/2023/06/14/sm-lead-photo_2023-06-14_14-47-22257_thumbnail.jpg
                )

        )

)

abtest

SM Beauty holds the ultimate beauty experience in ‘So Much Color’ event, lippie sale

August 27, 2024 - 11:00am

The grand event brought together influencers, media, and beauty lovers in a vibrant showcase of 27 cosmetics and hair br...

Fashion and Beauty

SM Beauty’s So Much Pride 2024: Celebrating beauty in diversity

June 28, 2024 - 4:00pm

The SM MOA Main Atrium was packed with color and celebration as SM Beauty hosted its 2024 Pride event, “So Much Pride.”...

Fashion and Beauty

Beautycon 2024: Highlights, spotted celebs, top brands from the beauty event of the year

By May Dedicatoria | April 5, 2024 - 10:00am

For the first time ever, SM Beauty, Watsons and LOOK At Me got together to power Beautycon 2024, a free-entrance beauty and...

Fashion and Beauty

It's all about colors from July 31 to August 4 in SM Beauty’s Color Play Festival

August 4, 2023 - 9:00am

In store for shoppers are games, freebies, entertainment and even a digital beauty pageant.

Fashion and Beauty

Create beauty with pride: SM Beauty celebrates individuality and expression

July 5, 2023 - 10:00am

Last June 10, SM Beauty launched its Create Beauty With Pride campaign at the SM Mega Fashion Hall, giving guests and attendees...

Fashion and Beauty