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+ Follow SEGMENTATION Tag
Array ( [results] => Array ( [0] => Array ( [ArticleID] => 443929 [Title] => Chopping your markets [Summary] =>Perhaps the most important analytical process of marketing is segmentation or as what others would call it, “market niching”.
[DatePublished] => 2009-02-28 00:00:00 [ColumnID] => 136085 [Focus] => 0 [AuthorID] => 1226573 [AuthorName] => Chris Malazarte [SectionName] => Freeman Cebu Business [SectionUrl] => cebu-business [URL] => ) [1] => Array ( [ArticleID] => 252940 [Title] => A new strategy for old banking ways [Summary] => At the Asia Pacific Bankers Congress two months ago, MasterCard International vice president Steve Laue offered a new perspective in market segmentation that virtually had bankers shaking in their Marks & Spencer suits. First of all, it would require a total restructuring of banks, and second it would eliminate the small "empires" within banks product managers would become mere "factories" and new front liners would emerge.
[DatePublished] => 2004-06-07 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1761978 [AuthorName] => Tanya T. Lara [SectionName] => Lifestyle Business [SectionUrl] => business-life [URL] => ) ) )
SEGMENTATION
Array ( [results] => Array ( [0] => Array ( [ArticleID] => 443929 [Title] => Chopping your markets [Summary] =>Perhaps the most important analytical process of marketing is segmentation or as what others would call it, “market niching”.
[DatePublished] => 2009-02-28 00:00:00 [ColumnID] => 136085 [Focus] => 0 [AuthorID] => 1226573 [AuthorName] => Chris Malazarte [SectionName] => Freeman Cebu Business [SectionUrl] => cebu-business [URL] => ) [1] => Array ( [ArticleID] => 252940 [Title] => A new strategy for old banking ways [Summary] => At the Asia Pacific Bankers Congress two months ago, MasterCard International vice president Steve Laue offered a new perspective in market segmentation that virtually had bankers shaking in their Marks & Spencer suits. First of all, it would require a total restructuring of banks, and second it would eliminate the small "empires" within banks product managers would become mere "factories" and new front liners would emerge.
[DatePublished] => 2004-06-07 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1761978 [AuthorName] => Tanya T. Lara [SectionName] => Lifestyle Business [SectionUrl] => business-life [URL] => ) ) )
abtest
By Chris Malazarte | February 28, 2009 - 12:00am
By Tanya T. Lara | June 7, 2004 - 12:00am
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