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SEGMENTATION

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abtest

Chopping your markets

By Chris Malazarte | February 28, 2009 - 12:00am

Perhaps the most important analytical process of marketing is segmentation or as what others would call it, “market niching”.

Freeman Cebu Business

A new strategy for old banking ways

By Tanya T. Lara | June 7, 2004 - 12:00am

At the Asia Pacific Bankers’ Congress two months ago, MasterCard International vice president Steve Laue offered a new perspective in market segmentation that virtually had bankers shaking in their Marks &...

Lifestyle Business