^
+ Follow SARA LEE PHILIPPINES Tag
Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 343952
                    [Title] => Sara Lee: Transforming to succeed at all times
                    [Summary] => Whenever the brand Eskinol is mentioned, many Filipinos will most likely refer  to  Vilma Santos. A successful communication campaign and close partnership with a popular and credible endorser will usually linger in our memories even after many decades. Many marketers regard such a phenomenon a blessing, on the other end, others will argue that such is a disadvantage. For Sara Lee, the owner of Eskinol facial care lines, the close association to its past endorser is both an advantage and a challenge for the brand.

[DatePublished] => 2006-06-26 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1459199 [AuthorName] => Leo Obias, President, Sara Lee Philippines [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) ) )
SARA LEE PHILIPPINES
Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 343952
                    [Title] => Sara Lee: Transforming to succeed at all times
                    [Summary] => Whenever the brand Eskinol is mentioned, many Filipinos will most likely refer  to  Vilma Santos. A successful communication campaign and close partnership with a popular and credible endorser will usually linger in our memories even after many decades. Many marketers regard such a phenomenon a blessing, on the other end, others will argue that such is a disadvantage. For Sara Lee, the owner of Eskinol facial care lines, the close association to its past endorser is both an advantage and a challenge for the brand.

[DatePublished] => 2006-06-26 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1459199 [AuthorName] => Leo Obias, President, Sara Lee Philippines [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) ) )
abtest
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