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                    [Title] => How baking went from boring to amazing for me
                    [Summary] => 
I had always found baking boring. I like the flame and passion of cooking, the savory smells, the easy way you can fool around with recipes and make it your own.

                    [DatePublished] => 2014-05-29 00:00:00
                    [ColumnID] => 134127
                    [Focus] => 0
                    [AuthorID] => 1807758
                    [AuthorName] => Stephanie Zubiri
                    [SectionName] => Food and Leisure
                    [SectionUrl] => food-and-leisure
                    [URL] => http://media.philstar.com/images/the-philippine-star/lifestyle/food-and-leisure/20140528/STEPHANIE-ZUBIRI-Crespi-Cake.jpg
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                    [ArticleID] => 649492
                    [Title] => Apple gives minimal  disclosure about Jobs' health
                    [Summary] => 
Steve Jobs is the public face of Apple, but that doesn't mean investors get to know every last detail about the CEO's health.
                    [DatePublished] => 2011-01-20 10:08:28
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                    [Title] => Unilever buys some Sara Lee businesses
                    [Summary] => 
AMSTERDAM (AP) - Consumer products giant Unilever NV said Friday it has agreed to buy businesses including the Sanex and Duschdas brands from Sara Lee Corp. for euro1.28 billion ($1.88 billion).
                    [DatePublished] => 2009-09-27 00:00:00
                    [ColumnID] => 133272
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                    [SectionName] => Business
                    [SectionUrl] => business
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                    [ArticleID] => 495288
                    [Title] => Sara Lee narrows 4Q loss; shares fall on outlook
                    [Summary] => 
Sara Lee Corp. narrowed its loss in the fiscal fourth-quarter but gave a weak outlook for the year, sending shares of the food maker plunging in trading yesterday.
                    [DatePublished] => 2009-08-13 01:03:00
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                    [ArticleID] => 438848
                    [Title] => A love - and beauty - affair at Robinsons
                    [Summary] => 
Robinsons Department Store helps you love yourself and look gorgeous inside out through its ”A Love Affair — a Beauty Fair” happening this whole month of February.
                    [DatePublished] => 2009-02-11 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Fashion and Beauty
                    [SectionUrl] => fashion-and-beauty
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                    [ArticleID] => 39651
                    [Title] => Forever perfect
                    [Summary] => 
When I first heard of Sara Lee cakes, the name-brand caught my attention because one of the most common Asian family names is “Lee.” Being a Chinese Lee myself, I wondered if Sara was Chinese or Korean.
                    [DatePublished] => 2008-01-20 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Daily Bread
                    [SectionUrl] => daily-bread
                    [URL] => 
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                    [ArticleID] => 376162
                    [Title] => Working students double efforts for gift expenses
                    [Summary] => 



Gift giving during Christmas time is something we Filipinos can't live without despite financial constraints, which explains why amid the burgeoning economic crisis, Filipinos seem undaunted and continues to flock stores and malls to buy gifts for their loved ones this season.


The more the income of a certain individual, the more we expect him to spare more for gift-expenses not only to their loved ones but also to the needy individuals. However, ordinary individuals with ordinary income also have something to spare for the said custom.


                    [DatePublished] => 2006-12-21 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1120580
                    [AuthorName] => Alicia Casiño
                    [SectionName] => Freeman Cebu Business
                    [SectionUrl] => cebu-business
                    [URL] => 
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                    [ArticleID] => 343952
                    [Title] => Sara Lee: Transforming to succeed at all times
                    [Summary] => Whenever the brand Eskinol is mentioned, many Filipinos will most likely refer  to  Vilma Santos. A successful communication campaign and close partnership with a popular and credible endorser will usually linger in our memories even after many decades. Many marketers regard such a phenomenon a blessing, on the other end, others will argue that such is a disadvantage. For Sara Lee, the owner of Eskinol facial care lines, the close association to its past endorser is both an advantage and a challenge for the brand.


                    [DatePublished] => 2006-06-26 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1459199
                    [AuthorName] => Leo Obias, President, Sara Lee Philippines
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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                    [ArticleID] => 160352
                    [Title] => Mr. Nice Guy and The Boy Next Door
                    [Summary] => Hindi naman nakaapekto sa pagiging endorser ng mga pabango ng Sara Lee ang mga naglalabasang balita  tungkol  kina Jericho Rosales at Piolo Pascual  tungkol sa kanilang pagiging binatang ama.  


                    [DatePublished] => 2002-05-10 00:00:00
                    [ColumnID] => 135473
                    [Focus] => 0
                    [AuthorID] => 1786987
                    [AuthorName] => Veronica R. Samio
                    [SectionName] => PSN Showbiz
                    [SectionUrl] => showbiz
                    [URL] => 
                )

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                    [ArticleID] => 157605
                    [Title] => Naiibang travel show nina Eric at Jeffrey
                    [Summary] => Hindi na talaga maawat ang mga product endorsements ng Hunks. After ng pagi-endorse ng ABS-CBN Consumer Products clothing apparel, ipinapalabas na rin ang kanilang Coke commercial in line with the Musicola theme ng nasabing softdrink.


Bukod pa rito, mayroon din silang mga individual endorsements na mainit ang pagtanggap ng mga consumers. Just recently, Piolo Pascual and Jericho Rosales ang pinakabagong product endorsers ng Sara Lee. Sina PJ at Echo ang magpapakilala ng Saralee’s newest line of men’s perfume.


                    [DatePublished] => 2002-04-17 00:00:00
                    [ColumnID] => 134471
                    [Focus] => 0
                    [AuthorID] => 1307315
                    [AuthorName] => Eric John Salut
                    [SectionName] => PSN Showbiz
                    [SectionUrl] => showbiz
                    [URL] => 
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SARA LEE

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                    [Title] => How baking went from boring to amazing for me
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I had always found baking boring. I like the flame and passion of cooking, the savory smells, the easy way you can fool around with recipes and make it your own.

                    [DatePublished] => 2014-05-29 00:00:00
                    [ColumnID] => 134127
                    [Focus] => 0
                    [AuthorID] => 1807758
                    [AuthorName] => Stephanie Zubiri
                    [SectionName] => Food and Leisure
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                    [ArticleID] => 649492
                    [Title] => Apple gives minimal  disclosure about Jobs' health
                    [Summary] => 
Steve Jobs is the public face of Apple, but that doesn't mean investors get to know every last detail about the CEO's health.
                    [DatePublished] => 2011-01-20 10:08:28
                    [ColumnID] => 133272
                    [Focus] => 0
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                    [SectionName] => 
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                    [Title] => Unilever buys some Sara Lee businesses
                    [Summary] => 
AMSTERDAM (AP) - Consumer products giant Unilever NV said Friday it has agreed to buy businesses including the Sanex and Duschdas brands from Sara Lee Corp. for euro1.28 billion ($1.88 billion).
                    [DatePublished] => 2009-09-27 00:00:00
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                    [Title] => Sara Lee narrows 4Q loss; shares fall on outlook
                    [Summary] => 
Sara Lee Corp. narrowed its loss in the fiscal fourth-quarter but gave a weak outlook for the year, sending shares of the food maker plunging in trading yesterday.
                    [DatePublished] => 2009-08-13 01:03:00
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                    [Title] => A love - and beauty - affair at Robinsons
                    [Summary] => 
Robinsons Department Store helps you love yourself and look gorgeous inside out through its ”A Love Affair — a Beauty Fair” happening this whole month of February.
                    [DatePublished] => 2009-02-11 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
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                    [Title] => Forever perfect
                    [Summary] => 
When I first heard of Sara Lee cakes, the name-brand caught my attention because one of the most common Asian family names is “Lee.” Being a Chinese Lee myself, I wondered if Sara was Chinese or Korean.
                    [DatePublished] => 2008-01-20 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Daily Bread
                    [SectionUrl] => daily-bread
                    [URL] => 
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                    [ArticleID] => 376162
                    [Title] => Working students double efforts for gift expenses
                    [Summary] => 



Gift giving during Christmas time is something we Filipinos can't live without despite financial constraints, which explains why amid the burgeoning economic crisis, Filipinos seem undaunted and continues to flock stores and malls to buy gifts for their loved ones this season.


The more the income of a certain individual, the more we expect him to spare more for gift-expenses not only to their loved ones but also to the needy individuals. However, ordinary individuals with ordinary income also have something to spare for the said custom.


                    [DatePublished] => 2006-12-21 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1120580
                    [AuthorName] => Alicia Casiño
                    [SectionName] => Freeman Cebu Business
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                    [URL] => 
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                    [Title] => Sara Lee: Transforming to succeed at all times
                    [Summary] => Whenever the brand Eskinol is mentioned, many Filipinos will most likely refer  to  Vilma Santos. A successful communication campaign and close partnership with a popular and credible endorser will usually linger in our memories even after many decades. Many marketers regard such a phenomenon a blessing, on the other end, others will argue that such is a disadvantage. For Sara Lee, the owner of Eskinol facial care lines, the close association to its past endorser is both an advantage and a challenge for the brand.


                    [DatePublished] => 2006-06-26 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1459199
                    [AuthorName] => Leo Obias, President, Sara Lee Philippines
                    [SectionName] => Business As Usual
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                    [URL] => 
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                    [Title] => Mr. Nice Guy and The Boy Next Door
                    [Summary] => Hindi naman nakaapekto sa pagiging endorser ng mga pabango ng Sara Lee ang mga naglalabasang balita  tungkol  kina Jericho Rosales at Piolo Pascual  tungkol sa kanilang pagiging binatang ama.  


                    [DatePublished] => 2002-05-10 00:00:00
                    [ColumnID] => 135473
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                    [AuthorID] => 1786987
                    [AuthorName] => Veronica R. Samio
                    [SectionName] => PSN Showbiz
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                    [URL] => 
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                    [ArticleID] => 157605
                    [Title] => Naiibang travel show nina Eric at Jeffrey
                    [Summary] => Hindi na talaga maawat ang mga product endorsements ng Hunks. After ng pagi-endorse ng ABS-CBN Consumer Products clothing apparel, ipinapalabas na rin ang kanilang Coke commercial in line with the Musicola theme ng nasabing softdrink.


Bukod pa rito, mayroon din silang mga individual endorsements na mainit ang pagtanggap ng mga consumers. Just recently, Piolo Pascual and Jericho Rosales ang pinakabagong product endorsers ng Sara Lee. Sina PJ at Echo ang magpapakilala ng Saralee’s newest line of men’s perfume.


                    [DatePublished] => 2002-04-17 00:00:00
                    [ColumnID] => 134471
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abtest

How baking went from boring to amazing for me

By Stephanie Zubiri | May 29, 2014 - 12:00am

I had always found baking boring. I like the flame and passion of cooking, the savory smells, the easy way you can fool around...

Food and Leisure

Apple gives minimal disclosure about Jobs' health

January 20, 2011 - 10:08am

Steve Jobs is the public face of Apple, but that doesn't mean investors get to know every last detail about the CEO's health.

Unilever buys some Sara Lee businesses

September 27, 2009 - 12:00am

AMSTERDAM (AP) - Consumer products giant Unilever NV said Friday it has agreed to buy businesses including the Sanex and Duschdas brands from Sara Lee Corp. for euro1.28 billion ($1.88 billion).

Business

Sara Lee narrows 4Q loss; shares fall on outlook

August 13, 2009 - 1:03am

Sara Lee Corp. narrowed its loss in the fiscal fourth-quarter but gave a weak outlook for the year, sending shares of the food maker plunging in trading yesterday.

A love - and beauty - affair at Robinsons

February 11, 2009 - 12:00am

Robinsons Department Store helps you love yourself and look gorgeous inside out through its ”A Love Affair — a Beauty Fair” happening this whole month of February.

Fashion and Beauty

Forever perfect

January 20, 2008 - 12:00am

When I first heard of Sara Lee cakes, the name-brand caught my attention because one of the most common Asian family names is “Lee.” Being a Chinese Lee myself, I wondered if Sara was Chinese or Kor...

Daily Bread

Working students double efforts for gift expenses

By Alicia Casiño | December 21, 2006 - 12:00am

Gift giving during Christmas time is something we Filipinos can't live without despite financial constraints, which explains why amid the burgeoning economic crisis, Filipinos seem undaunted and continues...

Freeman Cebu Business

Sara Lee: Transforming to succeed at all times

By Leo Obias, President, Sara Lee Philippines | June 26, 2006 - 12:00am

Whenever the brand Eskinol is mentioned, many Filipinos will most likely refer to Vilma Santos. A successful communication campaign and close partnership with a popular and credible endorser will usually linger...

Business As Usual

Mr. Nice Guy and The Boy Next Door

By Veronica R. Samio | May 10, 2002 - 12:00am

Hindi naman nakaapekto sa pagiging endorser ng mga pabango ng Sara Lee ang mga naglalabasang balita tungkol kina Jericho Rosales at Piolo Pascual tungkol sa kanilang pagiging binatang ama.

PSN Showbiz

Naiibang travel show nina Eric at Jeffrey

By Eric John Salut | April 17, 2002 - 12:00am

Hindi na talaga maawat ang mga product endorsements ng Hunks. After ng pagi-endorse ng ABS-CBN Consumer Products clothing apparel, ipinapalabas na rin ang kanilang Coke commercial in line with the Musicola theme...

PSN Showbiz