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                    [Title] => Samsung bares strategy for customer care in Q4
                    [Summary] => "Provide excellent customer care coupled with pioneering product development and high brand visibility." 


This was the gist of Samsung Electronics’ three-fold marketing strategy which was revealed during the annual dealers’ conference held recently for its handheld phone business.


Top Samsung officials, led by president and CEO Sang Youl Eom and vice president for sales and marketing-ICT Maeng Dal Bae, provided updates and other corporate-related developments to the dealers. 


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                    [Title] => Samsung honors top dealers
                    [Summary] => Samsung Electronics Phils. Corp. president and chief executive officer Sang Youl Eom approved a generous budget for the party that honored top sales agents and stores for 2003 and (since the dealers were all present) to launch the company’s premium handsets for 2004. 


Equally visible were Samsung vice-president for sales and marketing Martin Bae and group product manager for mobile phones Annaise Fragrante. –MJGrey
                    [DatePublished] => 2004-01-26 00:00:00
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                    [Title] => Tae kwon do: Artistry in motion
                    [Summary] => Tae kwon do may be the most maligned of arts. You are asked to believe that it was created for the destruction of one man by another. You are entertained by the smashing of boards and are told that this power is the goal of tae kwon do. You hear high-pitched incantations and are led to believe that somewhere within these sounds lies the mystique of tae kwon do.


                    [DatePublished] => 2003-10-21 00:00:00
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                    [AuthorName] => Michael A. Dar Santos
                    [SectionName] => Health And Family
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                    [ArticleID] => 194869
                    [Title] => Samsung holds dealers’ night
                    [Summary] => Samsung Electronics Phils. Corp. will hold its first annual dealers’ night tomorrow at the Diamond Hotel in Manila.


Maengdal Bae, Samsung vice president for sales and marketing, said this will be the first occasion where the company will show appreciation to its cellular phone dealers and recognize those who have delivered exemplary performance.


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                    [Title] => Samsung unveils 3 new cellular phones
                    [Summary] => Samsung Electronics has reaffirmed its position as one of the world leaders in mobile phone technology when it launched three new mobile phones in the local market which feature vibrant 65,000 color screens, up to 40 polyphonic ring tones and new-to-the-world technology.


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                    [Title] => Torch relay to rally support for RP bets
                    [Summary] => The Philippine Olympic Committee (POC), Philippine Sports Commission (PSC) and Samsung Electronics Phil. Corp. join hands in rallying Filipinos to cheer for the country’s delegation when the athletes competes in the Asian Games set Sept. 26-Oct. 14 in Busan, South Korea.


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                    [Title] => The marketing of Samsung
                    [Summary] => Sang Youl Eom, president and chief executive officer of Samsung Electronics Phils. Corp. has been with the Samsung organization since 1982. His Philippine assignment in January 2002 follows earlier postings in Pakistan and Vietnam.


While the Samsung brand was introduced in the Philippines as early as 1987, the last four years saw a dip in brand awareness in the domestic market as the local operation focused on internal strengthening and reorganization following the Asian financial crisis.


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                    [AuthorName] => Carla Paras-Sison
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SANG YOUL EOM

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                    [Title] => Samsung bares strategy for customer care in Q4
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This was the gist of Samsung Electronics’ three-fold marketing strategy which was revealed during the annual dealers’ conference held recently for its handheld phone business.


Top Samsung officials, led by president and CEO Sang Youl Eom and vice president for sales and marketing-ICT Maeng Dal Bae, provided updates and other corporate-related developments to the dealers. 


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                    [Title] => Samsung honors top dealers
                    [Summary] => Samsung Electronics Phils. Corp. president and chief executive officer Sang Youl Eom approved a generous budget for the party that honored top sales agents and stores for 2003 and (since the dealers were all present) to launch the company’s premium handsets for 2004. 


Equally visible were Samsung vice-president for sales and marketing Martin Bae and group product manager for mobile phones Annaise Fragrante. –MJGrey
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                    [Title] => Tae kwon do: Artistry in motion
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                    [Title] => Samsung holds dealers’ night
                    [Summary] => Samsung Electronics Phils. Corp. will hold its first annual dealers’ night tomorrow at the Diamond Hotel in Manila.


Maengdal Bae, Samsung vice president for sales and marketing, said this will be the first occasion where the company will show appreciation to its cellular phone dealers and recognize those who have delivered exemplary performance.


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                    [Title] => Samsung unveils 3 new cellular phones
                    [Summary] => Samsung Electronics has reaffirmed its position as one of the world leaders in mobile phone technology when it launched three new mobile phones in the local market which feature vibrant 65,000 color screens, up to 40 polyphonic ring tones and new-to-the-world technology.


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                    [Title] => Torch relay to rally support for RP bets
                    [Summary] => The Philippine Olympic Committee (POC), Philippine Sports Commission (PSC) and Samsung Electronics Phil. Corp. join hands in rallying Filipinos to cheer for the country’s delegation when the athletes competes in the Asian Games set Sept. 26-Oct. 14 in Busan, South Korea.


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                    [Title] => The marketing of Samsung
                    [Summary] => Sang Youl Eom, president and chief executive officer of Samsung Electronics Phils. Corp. has been with the Samsung organization since 1982. His Philippine assignment in January 2002 follows earlier postings in Pakistan and Vietnam.


While the Samsung brand was introduced in the Philippines as early as 1987, the last four years saw a dip in brand awareness in the domestic market as the local operation focused on internal strengthening and reorganization following the Asian financial crisis.


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                    [ColumnID] => 133272
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abtest

Samsung bares strategy for customer care in Q4

September 13, 2004 - 12:00am

"Provide excellent customer care coupled with pioneering product development and high brand visibility." This was the gist of Samsung Electronics’ three-fold marketing strategy which was revealed...

Telecoms

Samsung honors top dealers

January 26, 2004 - 12:00am

Samsung Electronics Phils. Corp. president and chief executive officer Sang Youl Eom approved a generous budget for the party that honored top sales agents and stores for 2003 and (since the dealers were all present)...

Business As Usual

Tae kwon do: Artistry in motion

By Michael A. Dar Santos | October 21, 2003 - 12:00am

Tae kwon do may be the most maligned of arts. You are asked to believe that it was created for the destruction of one man by another. You are entertained by the smashing of boards and are told that this power is...

Health And Family

Samsung holds dealers’ night

February 10, 2003 - 12:00am

Samsung Electronics Phils. Corp. will hold its first annual dealers’ night tomorrow at the Diamond Hotel in Manila. Maengdal Bae, Samsung vice president for sales and marketing, said this will be the first...

Telecoms

Samsung unveils 3 new cellular phones

February 3, 2003 - 12:00am

Samsung Electronics has reaffirmed its position as one of the world leaders in mobile phone technology when it launched three new mobile phones in the local market which feature vibrant 65,000 color screens, up to...

Telecoms

Torch relay to rally support for RP bets

September 4, 2002 - 12:00am

The Philippine Olympic Committee (POC), Philippine Sports Commission (PSC) and Samsung Electronics Phil. Corp. join hands in rallying Filipinos to cheer for the country’s delegation when the athletes competes...

Sports

The marketing of Samsung

By Carla Paras-Sison | August 12, 2002 - 12:00am

Sang Youl Eom, president and chief executive officer of Samsung Electronics Phils. Corp. has been with the Samsung organization since 1982. His Philippine assignment in January 2002 follows earlier postings in Pakistan...

Business As Usual