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People act or behave emotionally 80 percent of the time and rationally 20 percent of the time. A number of studies attest to this.

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                    [AuthorName] => Bong R. Osorio
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                    [Title] => Omnicom, Publicis call off merger
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Omnicom Group and Publicis Groupe say they have scrapped their merger plans that would have created the world's largest advertising firm.

                    [DatePublished] => 2014-05-09 16:00:07
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                    [Title] => myDSL’s ‘Screen-Age Love Story’ Most-awarded Phl campaign at Cannes
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Reinforcing the fact that creativity sells, a huge international victory was granted to Ace Saatchi & Saatchi and PLDT Home  thanks to a campaign about strong digital connections leading to strong emotional connections for the family and home.

                    [DatePublished] => 2013-07-01 00:00:00
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                    [Title] => Thinking and doing the opposite
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As you journey through life, there are things, situations, and people  that challenge you to bravely tread the road of unreality, to take  chances, to go against conventions, to consider going in the opposite  direction, to celebrate your choices and the successes and failures that  go with them.
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                    [Title] => Toyota moves past apologies, aims for sales
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NEW YORK (AP) — New ads for troubled automaker Toyota Motor Corp.
                    [DatePublished] => 2010-03-09 08:00:13
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                    [Title] => What's the buzz? Tell me what's happening
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We are swiftly moving away from the “attention economy,” where marketers and communicators try to out-shout each other to seize your attention, and towards the “attraction economy,” where engagement, involvement and participation are now the name of the game.
                    [DatePublished] => 2009-09-14 00:00:00
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                    [Title] => Love has a new address
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Boasting elegant white walls and sleek interiors perfectly complemented with multi-hued workstations, the multi-awarded agency Ace Saatchi & Saatchi led by vice chairman Matt Seddon recently celebrated another exciting change...
                    [DatePublished] => 2009-01-31 00:00:00
                    [ColumnID] => 135074
                    [Focus] => 0
                    [AuthorID] => 1804795
                    [AuthorName] => Johnny Litton
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                    [Title] => Moving from trademarks to Lovemarks
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Studies will reveal that the way people act or behave is ruled 80 percent of the time by emotion and 20 percent by reason.
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                    [Title] => Vince Uy: Creative juggler
                    [Summary] => The role of creative director in a magazine is tricky. On paper, it sounds vague and pretentious. In reality, it seems intimidating and too stressful. For Vince Uy, it’s just a job that he happens to love. Now the creative director of high-fashion magazine Preview, Vince thinks of the official title with a lot less regard than the artistic contributions expected of him.
                    [DatePublished] => 2005-03-11 00:00:00
                    [ColumnID] => 134562
                    [Focus] => 0
                    [AuthorID] => 1123191
                    [AuthorName] => Ana G. Kalaw
                    [SectionName] => Young Star
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                    [Title] => And now, a word about Asia’s best ads
                    [Summary] => The Asia-Pacific Advertising Festival held in Pattaya, Thailand, dubbed by some as "the Cannes of Asia," held its sixth successful year last month with a record number of advertising award entries. It also had an impressive 27 percent increase in attendance, comprising 625 delegates from Japan, Thailand, Hong Kong, Singapore, Malaysia, the Philippines and India.
                    [DatePublished] => 2003-05-17 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1125069
                    [AuthorName] => Angel Guerrero
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SAATCHI

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                    [Title] => What the world needs now
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                    [ColumnID] => 133905
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                    [Title] => Omnicom, Publicis call off merger
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Omnicom Group and Publicis Groupe say they have scrapped their merger plans that would have created the world's largest advertising firm.

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                    [Title] => myDSL’s ‘Screen-Age Love Story’ Most-awarded Phl campaign at Cannes
                    [Summary] => 
Reinforcing the fact that creativity sells, a huge international victory was granted to Ace Saatchi & Saatchi and PLDT Home  thanks to a campaign about strong digital connections leading to strong emotional connections for the family and home.

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                    [Title] => Toyota moves past apologies, aims for sales
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NEW YORK (AP) — New ads for troubled automaker Toyota Motor Corp.
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We are swiftly moving away from the “attention economy,” where marketers and communicators try to out-shout each other to seize your attention, and towards the “attraction economy,” where engagement, involvement and participation are now the name of the game.
                    [DatePublished] => 2009-09-14 00:00:00
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Boasting elegant white walls and sleek interiors perfectly complemented with multi-hued workstations, the multi-awarded agency Ace Saatchi & Saatchi led by vice chairman Matt Seddon recently celebrated another exciting change...
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                    [Title] => Moving from trademarks to Lovemarks
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                    [DatePublished] => 2008-12-08 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
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                    [Title] => Vince Uy: Creative juggler
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                    [DatePublished] => 2005-03-11 00:00:00
                    [ColumnID] => 134562
                    [Focus] => 0
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                    [Title] => And now, a word about Asia’s best ads
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abtest

What the world needs now

By Bong R. Osorio | September 1, 2014 - 12:00am

People act or behave emotionally 80 percent of the time and rationally 20 percent of the time. A number of studies attest...

Lifestyle Business

Omnicom, Publicis call off merger

May 9, 2014 - 4:00pm

Omnicom Group and Publicis Groupe say they have scrapped their merger plans that would have created the world's largest advertising firm.

Business

myDSL’s ‘Screen-Age Love Story’ Most-awarded Phl campaign at Cannes

July 1, 2013 - 12:00am

Reinforcing the fact that creativity sells, a huge international victory was granted to Ace Saatchi & Saatchi and PLDT...

Entertainment

Thinking and doing the opposite

By Bong R. Osorio | March 19, 2012 - 12:00am

As you journey through life, there are things, situations, and people that challenge you to bravely tread the road of unreality, to take chances, to go against conventions, to consider going in the opposite direction,...

Lifestyle Business

Toyota moves past apologies, aims for sales

March 9, 2010 - 8:00am

NEW YORK (AP) — New ads for troubled automaker Toyota Motor Corp.

What's the buzz? Tell me what's happening

By Bong R. Osorio | September 14, 2009 - 12:00am

We are swiftly moving away from the “attention economy,” where marketers and communicators try to out-shout each other to seize your attention, and towards the “attraction economy,” where...

Lifestyle Business

Love has a new address

By Johnny Litton | January 31, 2009 - 12:00am

Boasting elegant white walls and sleek interiors perfectly complemented with multi-hued workstations, the multi-awarded agency Ace Saatchi & Saatchi led by vice chairman Matt Seddon recently celebrated another...

Modern Living

Moving from trademarks to Lovemarks

By Bong R. Osorio | December 8, 2008 - 12:00am

Studies will reveal that the way people act or behave is ruled 80 percent of the time by emotion and 20 percent by reason.

Lifestyle Business

Vince Uy: Creative juggler

By Ana G. Kalaw | March 11, 2005 - 12:00am

The role of creative director in a magazine is tricky. On paper, it sounds vague and pretentious. In reality, it seems intimidating and too stressful. For Vince Uy, it’s just a job that he happens to love. Now...

Young Star

And now, a word about Asia’s best ads

By Angel Guerrero | May 17, 2003 - 12:00am

The Asia-Pacific Advertising Festival held in Pattaya, Thailand, dubbed by some as "the Cannes of Asia," held its sixth successful year last month with a record number of advertising award entries. It also...

Modern Living