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                    [Title] => Independent and relevant
                    [Summary] => The general rule is that a witness can testify only as to the facts which he knows of his personal knowledge or derived from his own perception.
                    [DatePublished] => 2020-05-15 00:00:00
                    [ColumnID] => 133340
                    [Focus] => 1
                    [AuthorID] => 1804883
                    [AuthorName] => Jose C. Sison
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                    [Title] => Relevant research on relevant markets
                    [Summary] => Big business always takes note of market share. Is this relevant to entrepreneurs? Student-entrepreneurs in AIM’s Master in Entrepreneurship program grapple with this issue all the time. One of them wryly commented that even if he were able to find out his market share, it will have too many zeroes after the decimal point. What he meant was that when the market share was calculated, the resulting number was so small and insignificant, something like 0.0000xxx%.


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                    [ColumnID] => 134082
                    [Focus] => 0
                    [AuthorID] => 1307033
                    [AuthorName] => ENTREPRENEUR’S  HELP-LINE By Alejandrino J. Ferreria
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                    [SectionUrl] => business-as-usual
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                    [ArticleID] => 181469
                    [Title] => Holloween
                    [Summary] => In an effort to be relevant several Halloweens ago, I dressed myself up as No Doubt’s Gwen Stefani. It was 1996, the number one hit song was Don’t Speak, and Gwen was just beginning to make her mark as a fashion icon by deliberately revealing her bra straps under her tank top.
                    [DatePublished] => 2002-10-26 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1645269
                    [AuthorName] => Paula C. Nocon of the Philippine Star’s YS
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Relevant

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                    [ColumnID] => 133340
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                    [Title] => Relevant research on relevant markets
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                    [ColumnID] => 134082
                    [Focus] => 0
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                    [AuthorName] => ENTREPRENEUR’S  HELP-LINE By Alejandrino J. Ferreria
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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                    [Title] => Holloween
                    [Summary] => In an effort to be relevant several Halloweens ago, I dressed myself up as No Doubt’s Gwen Stefani. It was 1996, the number one hit song was Don’t Speak, and Gwen was just beginning to make her mark as a fashion icon by deliberately revealing her bra straps under her tank top.
                    [DatePublished] => 2002-10-26 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1645269
                    [AuthorName] => Paula C. Nocon of the Philippine Star’s YS
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abtest

Independent and relevant

By A LAW EACH DAY (KEEPS TROUBLE AWAY) | By Jose C. Sison | May 15, 2020 - 12:00am

The general rule is that a witness can testify only as to the facts which he knows of his personal knowledge or derived from his own perception.

Opinion

Relevant research on relevant markets

By ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria | January 12, 2004 - 12:00am

Big business always takes note of market share. Is this relevant to entrepreneurs? Student-entrepreneurs in AIM’s Master in Entrepreneurship program grapple with this issue all the time. One of them wryly commented...

Business As Usual

Holloween

By Paula C. Nocon of the Philippine Star’s YS | October 26, 2002 - 12:00am

In an effort to be relevant several Halloweens ago, I dressed myself up as No Doubt’s Gwen Stefani. It was 1996, the number one hit song was Don’t...

Young Star