+ Follow PHIL KNIGHT Tag
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[Title] => Tiger Woods lost his moral compass, not his swing
[Summary] => If you wanted to see him fail, a golf course was probably the last place to look.
[DatePublished] => 2010-04-09 16:17:09
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[Title] => Icon in Motion
[Summary] => In 1972, the first pair of Nike Cortez shoes softly hit the pavement.
[DatePublished] => 2009-02-11 00:00:00
[ColumnID] => 133272
[Focus] => 0
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[SectionName] => For Men
[SectionUrl] => for-men
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[ArticleID] => 169187
[Title] => Helping Consumers Live The Brand
[Summary] => Time was when marketing people relied too heavily on their advertising agencies to produce glitzy copy that can attract the customers to the retail shelves. Today, consumers demand the brands promise to be carried out to the last detail by manufacturers and service providers. Enabling customers to live the brand can only happen when the following elements are present and drive the marketing process.
[DatePublished] => 2002-07-22 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1436482
[AuthorName] => Karen V. De Asis
[SectionName] => Business As Usual
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PHIL KNIGHT
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[ArticleID] => 564615
[Title] => Tiger Woods lost his moral compass, not his swing
[Summary] => If you wanted to see him fail, a golf course was probably the last place to look.
[DatePublished] => 2010-04-09 16:17:09
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
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[Title] => Icon in Motion
[Summary] => In 1972, the first pair of Nike Cortez shoes softly hit the pavement.
[DatePublished] => 2009-02-11 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => For Men
[SectionUrl] => for-men
[URL] =>
)
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(
[ArticleID] => 169187
[Title] => Helping Consumers Live The Brand
[Summary] => Time was when marketing people relied too heavily on their advertising agencies to produce glitzy copy that can attract the customers to the retail shelves. Today, consumers demand the brands promise to be carried out to the last detail by manufacturers and service providers. Enabling customers to live the brand can only happen when the following elements are present and drive the marketing process.
[DatePublished] => 2002-07-22 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1436482
[AuthorName] => Karen V. De Asis
[SectionName] => Business As Usual
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[URL] =>
)
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abtest
February 11, 2009 - 12:00am