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                    [Title] => The philosophy of fashion
                    [Summary] => "Fashion is a product. Advertising is selling a product. A designer creates the product," says former advertising genius James Reyes, the newly-elected president of the Young Designers Guild (YDG). This award-winning former art director of top advertising agency Campaigns and Grey is ready for his long-time passion for clothes and design. After being a finalist in MEGA magazine’s Young Designers Competition in 2002 and representing our country for the Paris Young Designers competition also in the same year, James has found his true calling in the world of fashion. 

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PARIS YOUNG DESIGNERS

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The philosophy of fashion

By Luis Espiritu Jr. | April 24, 2005 - 12:00am

"Fashion is a product. Advertising is selling a product. A designer creates the product," says former advertising genius James Reyes, the newly-elected president of the Young Designers Guild (YDG). This...

Allure