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This metaphor tells you that it’s not so bad to come in second. The early bird gets the worm, but the second mouse gets the cheese.  He who waits or hesitates wins, but it rarely works that way in marketing terms.  Is it easy for a new player to gain market share when the category is already defined?  No, for the leading brands would only get stronger.  Marketing guru Al Ries himself declares that it’s better to be first than it is to be better.
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                    [AuthorName] => Bong R. Osorio
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NEURON

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                    [Title] => Does the second mouse get the cheese?
                    [Summary] => 



This metaphor tells you that it’s not so bad to come in second. The early bird gets the worm, but the second mouse gets the cheese.  He who waits or hesitates wins, but it rarely works that way in marketing terms.  Is it easy for a new player to gain market share when the category is already defined?  No, for the leading brands would only get stronger.  Marketing guru Al Ries himself declares that it’s better to be first than it is to be better.
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abtest

Does the second mouse get the cheese?

By Bong R. Osorio | August 14, 2006 - 12:00am

This metaphor tells you that it’s not so bad to come in second. The early bird gets the worm, but the second mouse gets the cheese. He who waits or hesitates wins, but it rarely works that way in marketing...

Lifestyle Business