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                    [Title] => New swirls, 30% more ice cream from Mr. Softy still at P15!
                    [Summary] => 
Mr. Softy, the Philippines’ popular soft-serve ice cream is now offering 30 percent more ice cream at the same price on its teen cones!
                    [DatePublished] => 2011-02-08 00:00:00
                    [ColumnID] => 133272
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                    [SectionName] => Freeman Cebu Lifestyle
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                    [Title] => Pinoy’s love affair with Mr. Softy
                    [Summary] => Filipinos have a soft spot for ice cream. But on a regular basis, most Filipinos, particularly those in the C and D segment can hardly afford to buy hard ice creams (or those branded frozen delights sold in half or one gallon containers).


Fortunately, the Perea family of Marikina founded the Mr. Softy Ice Cream Co. Inc in November 2000 which brought the soft ice cream technology into the country.


                    [DatePublished] => 2006-02-20 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1720791
                    [AuthorName] => Rose de la Cruz
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                    [Title] => Mr. Softy on the pocket
                    [Summary] => Family get-togethers at the Marikina home of Victorino Perea began to get interesting after a brother-in-law based in the United States sent home a soft ice cream maker. 


"Everybody looked forward to dessert when all sorts of ice cream flavors and combinations would be served. It became so popular that we began to get requests from friends and neighbors. That was when the family decided to turn it into a business," said Mr. Softy Ice Cream, Inc. general manager Vinson Perea.


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MR. SOFTY

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                    [Title] => New swirls, 30% more ice cream from Mr. Softy still at P15!
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Mr. Softy, the Philippines’ popular soft-serve ice cream is now offering 30 percent more ice cream at the same price on its teen cones!
                    [DatePublished] => 2011-02-08 00:00:00
                    [ColumnID] => 133272
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                    [Title] => Pinoy’s love affair with Mr. Softy
                    [Summary] => Filipinos have a soft spot for ice cream. But on a regular basis, most Filipinos, particularly those in the C and D segment can hardly afford to buy hard ice creams (or those branded frozen delights sold in half or one gallon containers).


Fortunately, the Perea family of Marikina founded the Mr. Softy Ice Cream Co. Inc in November 2000 which brought the soft ice cream technology into the country.


                    [DatePublished] => 2006-02-20 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
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                    [AuthorName] => Rose de la Cruz
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                    [Title] => Mr. Softy on the pocket
                    [Summary] => Family get-togethers at the Marikina home of Victorino Perea began to get interesting after a brother-in-law based in the United States sent home a soft ice cream maker. 


"Everybody looked forward to dessert when all sorts of ice cream flavors and combinations would be served. It became so popular that we began to get requests from friends and neighbors. That was when the family decided to turn it into a business," said Mr. Softy Ice Cream, Inc. general manager Vinson Perea.


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abtest

New swirls, 30% more ice cream from Mr. Softy still at P15!

February 8, 2011 - 12:00am

Mr. Softy, the Philippines’ popular soft-serve ice cream is now offering 30 percent more ice cream at the same price on its teen cones!

Freeman Cebu Lifestyle

Pinoy’s love affair with Mr. Softy

By Rose de la Cruz | February 20, 2006 - 12:00am

Filipinos have a soft spot for ice cream. But on a regular basis, most Filipinos, particularly those in the C and D segment can hardly afford to buy hard ice creams (or those branded frozen delights sold in half...

Business As Usual

Mr. Softy on the pocket

July 26, 2004 - 12:00am

Family get-togethers at the Marikina home of Victorino Perea began to get interesting after a brother-in-law based in the United States sent home a soft ice cream maker. "Everybody looked forward to dessert...

Business As Usual