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After 2012—its best ever year—the company decided to reduce the number of cars sold to maintain a high level of exclusivity and increasing their value over the time.

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MOST POWERFUL BRAND

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abtest

The business of Ferrari—the “World’s Most Powerful” brand

March 12, 2014 - 12:00am

After 2012—its best ever year—the company decided to reduce the number of cars sold to maintain a high level of...

Motoring