+ Follow MCCANN Tag
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[0] => Array
(
[ArticleID] => 1348440
[Title] => Coca-Cola, McCann strengthen partnership through CSR
[Summary] => At the recently concluded McCann CEO Conference in Cebu, Coca-Cola Philippines and McCann came together to discuss the ongoing sustainability programs of Coca-Cola that are anchored on women empowerment, well-being, and water stewardship.
[DatePublished] => 2014-07-21 00:00:00
[ColumnID] => 0
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] => http://media.philstar.com/images/the-philippine-star/business/business-as-usual/20140721/Coca-cola-McCann.jpg
)
[1] => Array
(
[ArticleID] => 748117
[Title] => McCann's Laurena set to retire
[Summary] => McCann’s Dino Laurena formally announces his decision to retire from McCann Worldgroup Philippines after 18 years of a well-rounded career in advertising and media.
[DatePublished] => 2011-11-16 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[2] => Array
(
[ArticleID] => 606335
[Title] => RP leads world in number of web video viewers
[Summary] => The Philippines is not only the texting capital of the world but also has the highest number of viewers of videos streamed over the Internet, according to a US-based social media agency.
[DatePublished] => 2010-08-27 15:05:45
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] =>
[SectionUrl] =>
[URL] =>
)
[3] => Array
(
[ArticleID] => 568113
[Title] => LE TOUR DE FILIPINAS: Irish champ cruises to fame
[Summary] => Multi-titled Irish rider David McCann formally captured the Le Tour de Filipinas overall individual championship yesterday, capping a dominating performance by ruling the short but punishing out-and-back final stage here.
[DatePublished] => 2010-04-21 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1096369
[AuthorName] => Joey Villar
[SectionName] => Sports
[SectionUrl] => sports
[URL] =>
)
[4] => Array
(
[ArticleID] => 567266
[Title] => Irish champ defies heat, rules Le Tour first stage
[Summary] => David McCann, a multi-titled Irish road and track specialist fresh from a championship ride in the Tour of Taiwan, displayed his strong will and brilliant riding skills in winning the first stage of the Le Tour de Filipinas starting and ending in this scenic mountaintop city yesterday.
[DatePublished] => 2010-04-18 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1096369
[AuthorName] => Joey Villar
[SectionName] => Sports
[SectionUrl] => sports
[URL] =>
)
[5] => Array
(
[ArticleID] => 361004
[Title] => More than just advertising
[Summary] =>
Advertising in its various forms have been responsible for marketing and selling goods and services. But recent trends have shown that advertising does not provide all the answers to the top line (revenues) requirements of global brands.
"What is now in common use in many developed countries is synergizing their marketing and sales/promotion efforts and making them gel with actual or foreseeable needs of the consumers," said Eric Einhorn, regional director of McCann Worldgroup for Asia and the Pacific.
[DatePublished] => 2006-10-02 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1720791
[AuthorName] => Rose de la Cruz
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] =>
)
[6] => Array
(
[ArticleID] => 303433
[Title] => Stories of logic and magic
[Summary] => 
What is an Agency of the Year (AOY) winner made of? A differentiated and distinctive mark of creativity that generated critical acclaim, both locally and internationally, coupled with the capability to build market shares and sales for the brands handled. Great market performance that grew clients’ business. Efficient overall agency management that created strong stakeholder values. Industry leadership and community service admired by peers.
[DatePublished] => 2005-10-24 00:00:00
[ColumnID] => 133905
[Focus] => 0
[AuthorID] => 1174371
[AuthorName] => Bong R. Osorio
[SectionName] => Lifestyle Business
[SectionUrl] => business-life
[URL] =>
)
[7] => Array
(
[ArticleID] => 166885
[Title] => McCann-Erickson announces top appointments
[Summary] => Emily Abrera, chairman of top advertising agency McCann-Erickson Philippines, recently announced the appointments of Patricia N. Arches to the position of chief executive officer and Susan L. Dimacali to executive vice president for business development and external affairs.
Formerly its COO, Arches is concurrently president of McCann, the largest advertising agency in the country. She joined the company in 1986, quickly proving her capabilities in the areas of operational effectiveness and finance management.
[DatePublished] => 2002-07-03 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[8] => Array
(
[ArticleID] => 166992
[Title] => McCann-Erickson announces top appointments
[Summary] => Emily Abrera, chairman of top advertising agency McCann-Erickson Philippines, recently announced the appointments of Patricia N. Arches to the position of chief executive officer and Susan L. Dimacali to executive vice president for business development and external affairs.
Formerly its COO, Arches is concurrently president of McCann, the largest advertising agency in the country. She joined the company in 1986, quickly proving her capabilities in the areas of operational effectiveness and finance management.
[DatePublished] => 2002-07-03 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[9] => Array
(
[ArticleID] => 141117
[Title] => Universal McCann unveils landmark global media study
[Summary] => Adults in Turkey suffer the most headaches. Morning and afternoon meriendas are a distinctly Pinoy phenomenon. You’re most likely to become a victim of road rage on Monday morning in the US, the UK or Taiwan, but beware Monday afternoon and Friday mornings in the Philippines. Upscale men and women, aged 25 to 35, are more likely to skip breakfast than other adults. Car owners in Ireland and Spain enjoy seeing car ads on TV – but car owners in Norway, Sweden and the Czech Republic don’t.
[DatePublished] => 2001-11-23 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
)
)
MCCANN
Array
(
[results] => Array
(
[0] => Array
(
[ArticleID] => 1348440
[Title] => Coca-Cola, McCann strengthen partnership through CSR
[Summary] => At the recently concluded McCann CEO Conference in Cebu, Coca-Cola Philippines and McCann came together to discuss the ongoing sustainability programs of Coca-Cola that are anchored on women empowerment, well-being, and water stewardship.
[DatePublished] => 2014-07-21 00:00:00
[ColumnID] => 0
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] => http://media.philstar.com/images/the-philippine-star/business/business-as-usual/20140721/Coca-cola-McCann.jpg
)
[1] => Array
(
[ArticleID] => 748117
[Title] => McCann's Laurena set to retire
[Summary] => McCann’s Dino Laurena formally announces his decision to retire from McCann Worldgroup Philippines after 18 years of a well-rounded career in advertising and media.
[DatePublished] => 2011-11-16 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[2] => Array
(
[ArticleID] => 606335
[Title] => RP leads world in number of web video viewers
[Summary] => The Philippines is not only the texting capital of the world but also has the highest number of viewers of videos streamed over the Internet, according to a US-based social media agency.
[DatePublished] => 2010-08-27 15:05:45
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] =>
[SectionUrl] =>
[URL] =>
)
[3] => Array
(
[ArticleID] => 568113
[Title] => LE TOUR DE FILIPINAS: Irish champ cruises to fame
[Summary] => Multi-titled Irish rider David McCann formally captured the Le Tour de Filipinas overall individual championship yesterday, capping a dominating performance by ruling the short but punishing out-and-back final stage here.
[DatePublished] => 2010-04-21 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1096369
[AuthorName] => Joey Villar
[SectionName] => Sports
[SectionUrl] => sports
[URL] =>
)
[4] => Array
(
[ArticleID] => 567266
[Title] => Irish champ defies heat, rules Le Tour first stage
[Summary] => David McCann, a multi-titled Irish road and track specialist fresh from a championship ride in the Tour of Taiwan, displayed his strong will and brilliant riding skills in winning the first stage of the Le Tour de Filipinas starting and ending in this scenic mountaintop city yesterday.
[DatePublished] => 2010-04-18 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1096369
[AuthorName] => Joey Villar
[SectionName] => Sports
[SectionUrl] => sports
[URL] =>
)
[5] => Array
(
[ArticleID] => 361004
[Title] => More than just advertising
[Summary] =>
Advertising in its various forms have been responsible for marketing and selling goods and services. But recent trends have shown that advertising does not provide all the answers to the top line (revenues) requirements of global brands.
"What is now in common use in many developed countries is synergizing their marketing and sales/promotion efforts and making them gel with actual or foreseeable needs of the consumers," said Eric Einhorn, regional director of McCann Worldgroup for Asia and the Pacific.
[DatePublished] => 2006-10-02 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1720791
[AuthorName] => Rose de la Cruz
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] =>
)
[6] => Array
(
[ArticleID] => 303433
[Title] => Stories of logic and magic
[Summary] => What is an Agency of the Year (AOY) winner made of? A differentiated and distinctive mark of creativity that generated critical acclaim, both locally and internationally, coupled with the capability to build market shares and sales for the brands handled. Great market performance that grew clients’ business. Efficient overall agency management that created strong stakeholder values. Industry leadership and community service admired by peers.
[DatePublished] => 2005-10-24 00:00:00
[ColumnID] => 133905
[Focus] => 0
[AuthorID] => 1174371
[AuthorName] => Bong R. Osorio
[SectionName] => Lifestyle Business
[SectionUrl] => business-life
[URL] =>
)
[7] => Array
(
[ArticleID] => 166885
[Title] => McCann-Erickson announces top appointments
[Summary] => Emily Abrera, chairman of top advertising agency McCann-Erickson Philippines, recently announced the appointments of Patricia N. Arches to the position of chief executive officer and Susan L. Dimacali to executive vice president for business development and external affairs.
Formerly its COO, Arches is concurrently president of McCann, the largest advertising agency in the country. She joined the company in 1986, quickly proving her capabilities in the areas of operational effectiveness and finance management.
[DatePublished] => 2002-07-03 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[8] => Array
(
[ArticleID] => 166992
[Title] => McCann-Erickson announces top appointments
[Summary] => Emily Abrera, chairman of top advertising agency McCann-Erickson Philippines, recently announced the appointments of Patricia N. Arches to the position of chief executive officer and Susan L. Dimacali to executive vice president for business development and external affairs.
Formerly its COO, Arches is concurrently president of McCann, the largest advertising agency in the country. She joined the company in 1986, quickly proving her capabilities in the areas of operational effectiveness and finance management.
[DatePublished] => 2002-07-03 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[9] => Array
(
[ArticleID] => 141117
[Title] => Universal McCann unveils landmark global media study
[Summary] => Adults in Turkey suffer the most headaches. Morning and afternoon meriendas are a distinctly Pinoy phenomenon. You’re most likely to become a victim of road rage on Monday morning in the US, the UK or Taiwan, but beware Monday afternoon and Friday mornings in the Philippines. Upscale men and women, aged 25 to 35, are more likely to skip breakfast than other adults. Car owners in Ireland and Spain enjoy seeing car ads on TV – but car owners in Norway, Sweden and the Czech Republic don’t.
[DatePublished] => 2001-11-23 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
)
)
abtest
November 16, 2011 - 12:00am
November 23, 2001 - 12:00am
