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Affinity is about emotions and bonding — a “magic” that shapes the connection between products and consumers as well as politicians and voters.

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                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => http://media.philstar.com/images/the-philippine-star/lifestyle/business-life/20141006/Affinity-Beyond-Branding-Book.jpg
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MARTIN GOLDFARB AND HOWARD ASTER

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Proliferate memorable values and create empathy

By Bong R. Osorio | October 6, 2014 - 12:00am

Affinity is about emotions and bonding — a “magic” that shapes the connection between products and consumers...

Lifestyle Business