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                    [ArticleID] => 190074
                    [Title] => A P100,000 freebie
                    [Summary] => It’s easy to believe that any one of Lucio Co’s PureGold supermarket outlets can gross P10 million a day. On its first day, PureGold-Valenzuela had to close its doors four times because there wasn’t any room anymore to maneuver the shopping carts.


Mr. Co’s style of doing business is pure Divisoria. Buy in bulk and sell lower than everybody else. While this strategy means very small margins, all those ten-centavo here and a peso earned there are multiplied by the sheer number of customers.


                    [DatePublished] => 2003-01-02 00:00:00
                    [ColumnID] => 135040
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
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MARIDES CARLOS-FERNANDO

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                    [Title] => A P100,000 freebie
                    [Summary] => It’s easy to believe that any one of Lucio Co’s PureGold supermarket outlets can gross P10 million a day. On its first day, PureGold-Valenzuela had to close its doors four times because there wasn’t any room anymore to maneuver the shopping carts.


Mr. Co’s style of doing business is pure Divisoria. Buy in bulk and sell lower than everybody else. While this strategy means very small margins, all those ten-centavo here and a peso earned there are multiplied by the sheer number of customers.


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A P100,000 freebie

By Margaret Jao-Grey  | January 2, 2003 - 12:00am

It’s easy to believe that any one of Lucio Co’s PureGold supermarket outlets can gross P10 million a day. On its first day, PureGold-Valenzuela had to close its doors four times because there wasn’t...

Business