^
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                (
                    [ArticleID] => 181299
                    [Title] => Brands with the txt factor
                    [Summary] => According to a 1984 study, the average consumer was even then exposed to some 1,600 ads a day. Imagine how far the consumer industry has come since then. Literally, there is a clutter of advertising messages. Add to that the fact that people are now submerged in the not-a-minute-to-spare culture. They have less time to think about products on the market. They do not have an elaborate decision-making process on which brand of coffee to buy or which shampoo to go with what conditioner. For marketers, strategy is really key.
                    [DatePublished] => 2002-10-25 00:00:00
                    [ColumnID] => 136112
                    [Focus] => 0
                    [AuthorID] => 1778145
                    [AuthorName] => TXT IN D CITY  by Patrick R. Garcia (BIDSHOT WIRELESS SERVICES)
                    [SectionName] => Technology
                    [SectionUrl] => technology
                    [URL] => 
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MAG-NESTL
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            [0] => Array
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                    [ArticleID] => 181299
                    [Title] => Brands with the txt factor
                    [Summary] => According to a 1984 study, the average consumer was even then exposed to some 1,600 ads a day. Imagine how far the consumer industry has come since then. Literally, there is a clutter of advertising messages. Add to that the fact that people are now submerged in the not-a-minute-to-spare culture. They have less time to think about products on the market. They do not have an elaborate decision-making process on which brand of coffee to buy or which shampoo to go with what conditioner. For marketers, strategy is really key.
                    [DatePublished] => 2002-10-25 00:00:00
                    [ColumnID] => 136112
                    [Focus] => 0
                    [AuthorID] => 1778145
                    [AuthorName] => TXT IN D CITY  by Patrick R. Garcia (BIDSHOT WIRELESS SERVICES)
                    [SectionName] => Technology
                    [SectionUrl] => technology
                    [URL] => 
                )

        )

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abtest
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