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On the court, he is a 10-time NBA All-Star and the most popular athlete in the U.S.; away from the arena he is a philanthropist, businessman and trendsetter.

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LUXURY AMBASSADOR

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LeBron James shines spotlight on Kia’s flagship sedan as brand’s first luxury ambassador

October 22, 2014 - 12:00am

On the court, he is a 10-time NBA All-Star and the most popular athlete in the U.S.; away from the arena he is a philanthropist, businessman and trendsetter.

Motoring