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Array ( [results] => Array ( [0] => Array ( [ArticleID] => 260624 [Title] => Co-branding Electrolux [Summary] => For many, the reentry of Electrolux in the Philippine market three years ago was a surprise. At that time, Sweden-based AB Electrolux already owned three popular brands in the refrigerator segment aloneWhite Westinghouse, Kelvinator, and Frigidairewhich were manufactured and/or distributed by local partners.
Even more surprising was the companys decision to put up a wholly-owned subsidiary, the only European/American consumer durables company to do so.
[DatePublished] => 2004-08-09 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1488513 [AuthorName] => Margaret Jao-Grey [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) [1] => Array ( [ArticleID] => 223260 [Title] => Its back! [Summary] => For Electrolux, a major factor in its return to the Philippines in June last year was its acquisition of the White Westinghouse brand for refrigerators and washing machines.
"We had a trusted brand here and we intended to reclaim its share in the market," said president for East Asia Fredrick Ramen. "Right now, the brand is number two in terms of top of mind. We recently held a contest for the oldest working White Westinghouse and that went to the owner of a 28-year-old refrigerator in good working condition."
[DatePublished] => 2003-10-06 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1125263 [AuthorName] => Angelica A. Angel [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) ) )
LORATTAWOULT
Array ( [results] => Array ( [0] => Array ( [ArticleID] => 260624 [Title] => Co-branding Electrolux [Summary] => For many, the reentry of Electrolux in the Philippine market three years ago was a surprise. At that time, Sweden-based AB Electrolux already owned three popular brands in the refrigerator segment aloneWhite Westinghouse, Kelvinator, and Frigidairewhich were manufactured and/or distributed by local partners.
Even more surprising was the companys decision to put up a wholly-owned subsidiary, the only European/American consumer durables company to do so.
[DatePublished] => 2004-08-09 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1488513 [AuthorName] => Margaret Jao-Grey [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) [1] => Array ( [ArticleID] => 223260 [Title] => Its back! [Summary] => For Electrolux, a major factor in its return to the Philippines in June last year was its acquisition of the White Westinghouse brand for refrigerators and washing machines.
"We had a trusted brand here and we intended to reclaim its share in the market," said president for East Asia Fredrick Ramen. "Right now, the brand is number two in terms of top of mind. We recently held a contest for the oldest working White Westinghouse and that went to the owner of a 28-year-old refrigerator in good working condition."
[DatePublished] => 2003-10-06 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1125263 [AuthorName] => Angelica A. Angel [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) ) )
abtest
By Margaret Jao-Grey | August 9, 2004 - 12:00am
By Angelica A. Angel | October 6, 2003 - 12:00am
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