+ Follow LEWIS EDSON WATERMAN Tag
Array
(
[results] => Array
(
[0] => Array
(
[ArticleID] => 184471
[Title] => Putting the fashion in pens
[Summary] => Last Monday, Star Paper Corp. senior product manager Ben Arlen Tan had a nationwide inventory of four units of Waterman’s top of the line range. Two days later, his inventory was down to two Serenite fountain pens, each retailing at P35,000, and a Serenite rollerball, which was priced a little lower.
"Unlike other brands, Waterman does not have a low-end or entry level product. With its cheapest pen priced at P1,500, Waterman starts at mid-market," said Tan.
[DatePublished] => 2002-11-18 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1488513
[AuthorName] => Margaret Jao-Grey
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] =>
)
)
)
LEWIS EDSON WATERMAN
Array
(
[results] => Array
(
[0] => Array
(
[ArticleID] => 184471
[Title] => Putting the fashion in pens
[Summary] => Last Monday, Star Paper Corp. senior product manager Ben Arlen Tan had a nationwide inventory of four units of Waterman’s top of the line range. Two days later, his inventory was down to two Serenite fountain pens, each retailing at P35,000, and a Serenite rollerball, which was priced a little lower.
"Unlike other brands, Waterman does not have a low-end or entry level product. With its cheapest pen priced at P1,500, Waterman starts at mid-market," said Tan.
[DatePublished] => 2002-11-18 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1488513
[AuthorName] => Margaret Jao-Grey
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] =>
)
)
)
abtest
