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                    [ArticleID] => 184471
                    [Title] => Putting the fashion in pens
                    [Summary] => Last Monday,  Star Paper Corp. senior product manager Ben Arlen Tan had a nationwide  inventory of four units of Waterman’s top of the line range. Two days later, his inventory was down to two Serenite fountain pens, each retailing at P35,000, and a Serenite rollerball, which was priced a little lower.  


"Unlike other brands, Waterman does not have a low-end or entry level product. With its cheapest pen priced at P1,500, Waterman  starts at mid-market," said Tan.


                    [DatePublished] => 2002-11-18 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
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LEWIS EDSON WATERMAN

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                    [Title] => Putting the fashion in pens
                    [Summary] => Last Monday,  Star Paper Corp. senior product manager Ben Arlen Tan had a nationwide  inventory of four units of Waterman’s top of the line range. Two days later, his inventory was down to two Serenite fountain pens, each retailing at P35,000, and a Serenite rollerball, which was priced a little lower.  


"Unlike other brands, Waterman does not have a low-end or entry level product. With its cheapest pen priced at P1,500, Waterman  starts at mid-market," said Tan.


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Putting the fashion in pens

By Margaret Jao-Grey  | November 18, 2002 - 12:00am

Last Monday, Star Paper Corp. senior product manager Ben Arlen Tan had a nationwide inventory of four units of Waterman’s top of the line range. Two days later, his inventory was down to two Serenite fountain...

Business As Usual