^
+ Follow LEAH BESA-JIMENEZ Tag
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                    [ArticleID] => 1336731
                    [Title] => Smart eyes chunk of P2.2-B digital advertising business
                    [Summary] => 

Wireless giant Smart Communications Inc., a unit of dominant carrier Philippine Long Distance Telephone Co. (PLDT), is looking at cornering a chunk of the fast growing P2.2 billion digital advertising business in the country.

[DatePublished] => 2014-06-20 00:00:00 [ColumnID] => 0 [Focus] => 0 [AuthorID] => 1097197 [AuthorName] => Lawrence Agcaoili [SectionName] => Business [SectionUrl] => business [URL] => ) [1] => Array ( [ArticleID] => 1254499 [Title] => Smart #Hashtags takes Twitter ‘trending’ to the next level [Summary] =>

Virtually any company with a good social media strategy can make a hashtag trend on Twitter, but converting these “trending topics” into actual sales has become the Holy Grail for digital marketers.

[DatePublished] => 2013-11-09 00:00:00 [ColumnID] => 0 [Focus] => 0 [AuthorID] => [AuthorName] => [SectionName] => Telecoms [SectionUrl] => telecoms [URL] => ) ) )
LEAH BESA-JIMENEZ
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                    [ArticleID] => 1336731
                    [Title] => Smart eyes chunk of P2.2-B digital advertising business
                    [Summary] => 

Wireless giant Smart Communications Inc., a unit of dominant carrier Philippine Long Distance Telephone Co. (PLDT), is looking at cornering a chunk of the fast growing P2.2 billion digital advertising business in the country.

[DatePublished] => 2014-06-20 00:00:00 [ColumnID] => 0 [Focus] => 0 [AuthorID] => 1097197 [AuthorName] => Lawrence Agcaoili [SectionName] => Business [SectionUrl] => business [URL] => ) [1] => Array ( [ArticleID] => 1254499 [Title] => Smart #Hashtags takes Twitter ‘trending’ to the next level [Summary] =>

Virtually any company with a good social media strategy can make a hashtag trend on Twitter, but converting these “trending topics” into actual sales has become the Holy Grail for digital marketers.

[DatePublished] => 2013-11-09 00:00:00 [ColumnID] => 0 [Focus] => 0 [AuthorID] => [AuthorName] => [SectionName] => Telecoms [SectionUrl] => telecoms [URL] => ) ) )
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