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                    [ArticleID] => 206040
                    [Title] => Matsushita to use Panasonic brand for all product lines
                    [Summary] => Matsushita Electric Philippines Corp. (MEPCO) will unify its entire product line under the Panasonic brand  by October this year in line with its global rebranding and marketing strategy, company officials said yesterday.


The local unit of the Japanese electrical appliances giant has been selling two distinct brand names: the Panasonic brand for the so-called brown lines (audio-visual and facsimile machines) and the National for the white lines (refrigerators, washing machines, airconditioning units, microwave oven, electric fans, flat irons, flashlight and batteries).


                    [DatePublished] => 2003-05-14 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1805266
                    [AuthorName] => Marianne V. Go
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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KUNIHIKO NIMURA

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                    [ArticleID] => 206040
                    [Title] => Matsushita to use Panasonic brand for all product lines
                    [Summary] => Matsushita Electric Philippines Corp. (MEPCO) will unify its entire product line under the Panasonic brand  by October this year in line with its global rebranding and marketing strategy, company officials said yesterday.


The local unit of the Japanese electrical appliances giant has been selling two distinct brand names: the Panasonic brand for the so-called brown lines (audio-visual and facsimile machines) and the National for the white lines (refrigerators, washing machines, airconditioning units, microwave oven, electric fans, flat irons, flashlight and batteries).


                    [DatePublished] => 2003-05-14 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1805266
                    [AuthorName] => Marianne V. Go
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

        )

)

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Matsushita to use Panasonic brand for all product lines

By Marianne V. Go | May 14, 2003 - 12:00am

Matsushita Electric Philippines Corp. (MEPCO) will unify its entire product line under the Panasonic brand by October this year in line with its global rebranding and marketing strategy, company officials said yesterday. The...

Business