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                    [ArticleID] => 310921
                    [Title] => P&G uses music advertising to attain strong brand recall
                    [Summary] => In its quest to get the prime attention of the consumers to patronize a particular brand, amid the very competitive environment, Procter & Gamble Philippines (P&G) has found an effective way to achieve high brand recall for its products.


Johnip Go Cua chief executive officer (CEO) of P&G Philippines said that the company's new music marketing advertising such as the "Rejoice shampoo-Sumunod sa Galaw," and Pamper's jingle have effective recall to consumers.


                    [DatePublished] => 2005-12-06 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1298072
                    [AuthorName] => Ehda Dagooc
                    [SectionName] => Freeman Cebu Business
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JOHNIP GO CUA

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                    [Title] => P&G uses music advertising to attain strong brand recall
                    [Summary] => In its quest to get the prime attention of the consumers to patronize a particular brand, amid the very competitive environment, Procter & Gamble Philippines (P&G) has found an effective way to achieve high brand recall for its products.


Johnip Go Cua chief executive officer (CEO) of P&G Philippines said that the company's new music marketing advertising such as the "Rejoice shampoo-Sumunod sa Galaw," and Pamper's jingle have effective recall to consumers.


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P&G uses music advertising to attain strong brand recall

By Ehda Dagooc | December 6, 2005 - 12:00am

In its quest to get the prime attention of the consumers to patronize a particular brand, amid the very competitive environment, Procter & Gamble Philippines (P&G) has found an effective way to achieve high brand...

Freeman Cebu Business